Impact of Improper/unclear objectives

on the organisational performance

Presented by:
Group 15
Anubhav Singh Tomar (21021141026)
Ayush Sabat (21021141032)
Organisation Performance
Organizational performance comprises the actual output or results of an
organization as measured against its intended outputs (or goals and
objectives)
Organizational performance can be subjective depending on the
organization, its goals, and the market.
Performance
Financial Performance
Financial Performance

Market performance
Financial Performance

Market performance

Shareholder value
Organisation Objectives
Objectives refer to specific, measurable ends. They
are identifiable goals towards which all
organisational activities are directed.
They are the end results of the organisation’s
operations.
Objectives are the specific targets or standards
against which actual performance can be measured.
Why Objectives are Important
They communicate an organisation's purpose
They lead to relevant planning
They provide a tool for evaluation
They promote commitment to growth
Provide basis for various types of plans
Objectives provide standards of performance against which
actual performance is measured.
Objectives coordinate the efforts of people in different
departments. Individual, sectional and departmental goals are
coordinated towards corporate goals.
Features of good objectives
Objectives should be S.M.A.R.T.
Objectives at different levels of the organisation form an
ends-means chain or a hierarchy.
At a point of time, an organisation has multiple goals and,
therefore, goals should be arranged in the order of priority.
Objectives should be flexible. Depending upon the
internal and external environmental variables, they can be
changed to ensure the organisation’s survival.
Objectives should be Transparent
Impact of Improper/unclear objectives
on the organisational performance
No clear future direction
No real nucleus for unity or team cohesion
Organisation can never complete the task on time
You will not be able to monitor and measure
Poor resource allocation
Not so coherent communication