Business Plan

Dr. apt. Muslim Suardi,M.Si., Ph.D.

Faculty of Pharmacy
Universitas Abdurrab, Pekanbaru
 Business Plan
 A document that defines in detail a
company's objectives and how it plans to
achieve its goals.
 A business plan lays out a written road map
for the firm from marketing, financial, and
operational standpoints.
 Both startups and established companies
use business plans.
 Business Plan
 A business plan is an important document aimed at
a company's external and internal audiences. For
instance, a business plan is used to attract
investment before a company has established a
proven track record. It can also help to secure
lending from financial institutions.
 Furthermore, a business plan can serve to keep a
company's executive team on the same page about
strategic action items and on target for meeting
established goals.
 Business Plan
1. Executive Summary
2. Company Overview
3. Industry Analysis
4. Customer Analysis
5. Competitive Analysis
6. Marketing Plan
7. Operations Plan
8. Management Team
9. Financial Plan
10. Appendix
 Executive Summary
 Business Overview
 Success Factors
 Financial Highlights
 Business Overview
 When starting a business, one key task is to
create a business plan that outlines your goals
and how you aim to achieve them.
 Your business overview is a necessary section
that presents these ideas more broadly and
provides your audience with background
information about your company.
 Business Overview
 Start with your pitch
 Provide the basics
 Include unique details
 Define what you offer
 Finish with your goals
 Key Business Factors

 Employee
 Marketing. Marketing acts as the branch
between a company and its customers.
 Finances. The final factor of success is often
the first one that people’s mind jumps to when
they consider the term, finances.
 Company Overview

     A. What is company name?

     B. Company name’s history
     C. Company name’s products & services
 Industry Analysis
Industry analysis in a business plan is a tool which
enables a company to understand its position relative to
other companies that produce similar products or
services like it.
 Customer Analysis
Customer Segmentation
Segmentation is needed to drive higher profitability
through understanding customer needs and delivering
on those needs.
Segmentation is an important tool in becoming
customer-centric.
Customers are not created equal and different
“segments” need different customer strategies to exploit
their value.
 Competitive Analysis
Direct & Indirect Competitors
A direct competitor is a business or entity that offers products or services that directly
compete with your business interests. Direct competitors often target similar markets and
can impact your ability to reach your desired customers or increase your market share.
An indirect competitor is any other business that offers similar products or services to the
same target audience as a business. Any businesses that don't provide the same offerings
that you do but can potentially attract your customers are competitors that are indirect.
Competitive Advantage
Competitive advantage refers to factors that allow a company to produce goods or services
better or more cheaply than its rivals. These factors allow the productive entity to generate
more sales or superior margins compared to its market rivals. Competitive advantages are
attributed to a variety of factors including cost structure, branding, the quality of product
offerings, the distribution network, intellectual property, and customer service.
 Marketing Plan

The Company Name Brand

Promotions Strategy
Plan and tactics implemented in marketing plan to increase
product or service demand. Promotion strategies play a vital
role in the marketing mix (product, price, placement, and
promotion), and revolve around: Target audience.
Pricing Strategy
Pricing strategy is the tactic that company use to increase
sales and maximize profits by selling their goods and
services for appropriate prices.