Applied Business

Tools and Technology

CBUSTECH
Information Technology in the
Hospitality Industry
Information
Technology
• a broad spectrum of hardware and software solutions to gather,
organize, and analyze data.

• Technology based workflow processes to deliver services to generate

revenue.

• Combination of hardware and software to perform essential business

functions
Hospitality Success and
IT
• Depends on the ability to acquire and utilize updated information to
assist management processes.

• IT assists organization to manage and improve competitiveness

through data analytics.

• It enhance efficiency and operational control costs.

Advantages of IT in the hospitality
industry
• Reduce operational costs
• Night audits and computers

• Reduce workloads of staff

• CCTVs’ and security

• Increase Efficiency
• Credit transactions
Advantages of IT in the hospitality
industry
• Increase Revenue
• In room entertainment on demand and sales

• Access and Share Information

• Data connectivity via intranet

• Achieve Better Planning and Management

• CRM and database
Issues and
Concerns
• Lack of Knowledge of Top Management
• Conservative management prefer to be traditional

• Huge Investment Cost

• Needs capital funds for equipment that needs constant upgrade

• Resistance to Change
• Preference to maintain the status quo
Hospitality Business
Challenges
• Marketing and Promotion in the global marketplace

• Prompt and Immediate Communication/ Interactivity

• Booking from distant regions

• Market resesarch
Competitive Advantages of Using the
Internet
• Service Improvements concerning:
• Large choice of access to a website
• Faster payment processing
• Reduced delivery time
• Faster and greater availability of support literature
• More detailed and particularized
• Low costs of:
• Marketing
• Processing of payments
• Automation of tasks
• Establishing direct links between manufacturer and consumers
Competitive Advantages of Using the
Internet
• Differentiation from competition
• Creating up-to-date enterprise image
• Information usage including the following concepts:
• Addressability
• Interactivity
• Flexibility
• Accessibility
• Efficiency in operational management and communication
• Obtain know-how through discussions.
Disadvantages of Internet usage
• Standardization of legal procedures
• Inefficient accessibility
• Spam
• Bad Quality of Individual Websites
• Data Privacy