MGU SOCIAL MEDIA MARKETING Current & Next Plan Of Action

To increase the fan following on the Facebook page. To create the awareness of the MGU To focus on 3 USPs:- Online On-Demand Examination, Online Admission & Study Online To take leverage of the availability of cost-effective courses To attract the students by focusing on the online features provided by MGU To be known as a university providing Education for All To promote the Scholarship programs To promote other programs aggressively

CURRENT OBJECTIVES

To Portray it as a university run on the principles of Gandhi Ji

CURRENT STRATEGY FOLLOWED - FACEBOOK

Posts Promoting Online Education CURRENT STRATEGY FOLLOWED - FACEBOOK

Scholarship at MGU CURRENT STRATEGY FOLLOWED - FACEBOOK

Admission related posts to make the fans aware of the programs offered by MGU

CURRENT STRATEGY FOLLOWED - FACEBOOK

FACEBOOK

Promoting cost-effective programs of MGU

CURRENT STRATEGY FOLLOWED

FACEBOOK

Engagement oriented posts CURRENT STRATEGY FOLLOWED

FACEBOOK

Engagement oriented posts CURRENT STRATEGY FOLLOWED

Twitter Profile

TWITTER PROFILE

Tweets creating buzz about MGU & it s programs

CURRENT STRATEGY FOLLOWED

TWITTER PROFILE

Engaging tweets to interact with the people & to create a buzz about MGU CURRENT STRATEGY FOLLOWED

TWITTER PROFILE

Building relationship with the people

CURRENT STRATEGY FOLLOWED

 To create a buzz about MGU on different social media channels To get more fans liking the page The posts to be shared would be related to:a) Admission & Programs related posts b) Posts related to Mahatma Gandhi s movements, sayings, principles etc. so that fans get more attracted & to create more engagement on the page c) Posts related to knowledge sharing among the fans i.e. current news related to economy, education, facts etc. d) Educational tip of the day

NEXT PLAN OF ACTION

1. Gandhian Movements The images related to movements run by Gandhi Ji would be uploaded on the wall of MGU page (1 image/day) We would ask the fans to tell the name, date/year, participants, objectives & outcomes of the movement The fans would reply on the wall & the fan with the max. likes & comments would be declared as the winner

CONTEST IDEAS

2. Gandhian Teachings Fan Contest Have you ever applied any Gandhian teaching in your life? What were the results & benefits of the same? Or How Gandhi Ji inspired you? Which of his teachings inspired you the most & why?

CONTEST IDEAS

THANK YOU!