New Technology Concepts:

Net Neutrality
August 2011
 Addressing Data Traffic Growth
Through Technology

 Evolve 3G and leverage advanced receivers

 Increase voice capacity to free up spectrum for data
 Boost data capacity in dense urban areas with LTE
 Leverage advanced topology networks

2
 Data Usage Increasing While Radio Links
Reach Theoretical Limits

(Petabyte
)
4,000
Data Transferrred per month Approaching
(PB) the theoretical limit
3,500

3,000
LTE
w th EV-DO/HSPA
gro
2,500 Rev. B/HSPA+

0 0% 1xRTT/WCDMA
45

Spectral Efficiency*
2,000 ~
1,500

1,000
2G
500

0
2009 2010 2011 2012 2013 2014

Source: ABI Research, April 09

3 *While using the same number or antennas; uses logarithmic scale
 Mobile Broadband Network Management Is
Essential to Maintain Quality for All Users

User
Performance

All
users

User
Performance

Carrier Load

10% of heavy users consume 10x to 50x Several QoS management

more data than median techniques already exist and will be

source: QC R&D subject to further innovation
4
 Pricing to Match Bandwidth and QoS
Demand by User, Device and Application

$$$

$$ High-Bandwidth User/Use
$ Average User/Use
Low-Bandwidth User/Use

Data Usage

5
 New Mobile Broadband business models
already emerged and will flourish in the future

Transaction-Based
Multi-Device Subscriptions

Sponsored Connectivity

Lump Sum

6

Proposal Policy Goals
“6 policy pillars for Net • Foster investments in
Neutrality Guidelines in wireless networks
Europe” • Encourage EU to define
metrics/tools that fairly
applies to wireless
• Lower market access
barriers across EU MS
Net Neutrality
7
Context
• Pressures on ISPs to
provide fair &
transparent access
• Preserve QoS over
networks – fixed vs
mobile
• Implications on
connectivity pricing
and remuneration
 Open Internet & Net Neutrality
EU Public Consultation September 2010
Qualcomm Response: Six Policy Pillars for Net Neutrality Guidelines in Europe
 Transparency
 Toward end users in a friendly manner
 Consumers’ choice & Freedom of Expression
 Access to legal content & services of their choices
 Investments & Spectrum Allocation
 Evolution toward 3G/4G based on new harmonized spectrum and innovative
licensing & regulatory regimes
 Quality of services & Network Management
 Balance both while providing more flexible & diverse data plans pricing
 Innovation & New Business Models
 Effective competition, technology & services innovations, sponsored
connectivity for new revenue streams.
 Bandwidth Conservation
 Promote bandwidth efficient mobile apps and provide transparent
information to user on mobile services experience