TECHNOPRENEURSHIP CUSTOMERS

Prepared by: GROUP 1

ALCANTARA, JONAS BRIX
CENTENO, RHOGY
FABILLAR, KEANU
MANIGBAS, JOHN MARK
RIVERA, CONRADO III
WHAT IS A CUSTOMER?

A customer is an individual or business

that purchases another company's goods or
services.
UNDERSTANDING
CUSTOMER
• Put yourself in your customers'
shoes
• Using data to understand your
customers
• Ask your customers what they
think
TYPES OF
CUSTOMERS
 LOYAL
1 CUSTOMERS

Customers that make up a

minority of the customer base but
generate a large portion of sales.
 IMPULSIVE
2 CUSTOMERS

Customers that do not have a

specific product in mind and
purchase goods when it seems
good at the time.
 DISCOUNT
3 CUSTOMERS

Customers that shop frequently

but base buying decisions
primarily on markdowns.
 NEED-BASED
4 CUSTOMERS

Customers with the intention of

buying a specific product.
 WANDERING
5 CUSTOMERS

Customers that are not sure of

what they want to buy.
 ICE
BREAKER
GUESS THE WORD

+
• _____________
__

+ +
 Customer
• _____________
__

+ +
Cost two Astronomer
2. _____________

+ +
 Consumer
2. _____________

+ +
Cone Summation Mermaid
3.__________
__

+
 Product
3.__________
__

+
Professional Duck
4.__________

+
 Service
4.__________

+
Ser Geybin Vice Ganda
5. Customer ______________

+ +
 Validation
5. Customer ______________

+ +

Valley Day Shawn

 THE FIVE • Important needs
DISCIPLINES • Value creation
FOR CREATING • Innovation champions
WHAT • Innovation teams
CUSTOMERS • Organizational alignment
WANT
 buyer of goods and
CUSTOMERS services

VS

CONSUMERS user of goods and

services
CUSTOMER NEEDS
• need that motivates a customer to
purchase a product or service.
• the driving force behind your customers’
actions.
• can be known or unknown

TYPES
• PRODUCT • SERVICE
PRODUCT SERVICE
NEEDS NEEDS
revolve around the usefulness of your entail catering to your customer’s emotions.
product to your customer base.

• Functionality • Reliability • Empathy • Options

• Price • Performance • Fairness • Information
• Convenience • Efficiency • Control • Accessibility
• Experience • Compatibility
• Design
 HOW TO
IDENTIFY
CUSTOMER
NEEDS
 Customer Interviews
Holding customer interviews and gathering written or video testimonials

Focus Groups
Holding customer interviews and gathering written or video testimonials

Social Listening
actively following your social media accounts and social mentions.

Surveys
it is one of the most used online data collection methods.

Keyword Research
researching customer intent nowadays.
 HOW TO

MEET
CUSTOMER
NEEDS
 WHAT IS
CUSTOMER
VALIDATION
WHY UNDERTAKE
VALIDATION?
-Avoid spending time and money to a product or service that
nobody wants.
-Validation also forces you to get in touch with your users.
-It’s also easier to change course sooner rather than later.
-Validation will help you refine your ideas and learn more about
your users.
-It will help you figure out if people will buy your product
before you build it.
IT AIDS ANSWERING THE
QUESTIONS:
• What is the target market that I want to address?How big is
the addressable market size?
• What is the biggest problem these people face? Is it an
isolated or recurring problem?
• What kind of product would help relieve that pain?
• Are there real people willing to pay for such a product if it
existed?
• Will building it be worth it? Or, is the market big enough?
• Am I building the right product?
A Happy Customer Is a
Paying Customer!
THANK YOU!
REFERENCES:
C. R. Carlson and W.W. Wilmot, "Innovation. The five disciplines for creating what customers want", Crown Business
(August 8, 2006).
Corporate Finance Institute. (2022, April 25). Types of Customers. Retrieved October 12, 2022, from
https://corporatefinanceinstitute.com/resources/knowledge/other/types-of-customers/?fbclid=IwAR1-
eOCdvDSCOiqTbs0R5bDoT9D-zCKCKgIU0kwkPeabnOI-AC2zOrBRCgY

Customer: Definition and How to Study Their Behavior for Marketing. (2021, October 30). Investopedia. Retrieved
October 12, 2022, from https://www.investopedia.com/terms/c/customer.asp

Understanding your customers overview. (n.d.). Marketing Donut. Retrieved October 12, 2022, from
https://www.marketingdonut.co.uk/customer-care/understanding-your-customers/understanding-your-customers-
overview

Stanimirovic, U. (2022, August 23). Identifying Customer Needs and Wants — Everything a Marketer Should Know.
Brid.TV. Retrieved October 12, 2022, from https://www.brid.tv/how-to-identify-customer-needs-and-wants/
REFERENCES:
Punjabi, K. (2013, September 16). Validate or Die: Using Validation to Build the Right Product. Retrieved from Mind
the Product: https://www.mindtheproduct.com/validate-or-die-using-validation-to-build-the-right-product/

Product Plan. (n.d.). Customer Validation. Retrieved from Product Plan: https://www.productplan.com/glossary/what-
is-customer-validation/#:~:text=Customer%20validation%20is%20an%20essential,%2C%20target%20market%2C
%20and%20product.

MaRS. (n.d.). The Customer Development Model (CDM), product development and technology startups. Retrieved
from MaRS Startup Toolkit: https://learn.marsdd.com/article/the-customer-development-model-cdm-product-
development-and-technology-startups/