knowledge skills technology innoventures

Session 16, Services Marketing

Experiential Learning

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 Rules of Presentation
• Please refer to the Groups listed in the next two slides.
NO STUDENT IS ALLOWED A CHANGE IN GROUP
• Each Group will be given a Services Organization
(mentioned generically or specifically)
• The Group must discuss and create a Physical Evidence/
Servicescape for the product listed & Mark the Dominant &
Peripheral Evidence shown and list the role played:
Packaging-Facilitation-Socialization-Differentiation
• The students may make use of the Internet

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 Details of Groups’ Allotments

1.Bank 10.Bus Terminal

2.Hotel 11.Coffee Shop
3.Restaurant 12.Dental Clinic
4.Salon
5.Hospital
6.Airport
7.School
8.Food Court in a mall
9.Courier Office

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 Details of Groups’ Allotments

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 Detailed Rules

Step 1: Identify the dominant and peripheral evidence (1

slide)
Step 2: List the roles played by the Physical Evidence
(Service Packaging, Service Facilitation, Socialization,
Differentiation)(4 slides; 1 for each type of role)
Step 3: Align Physical Evidence with the Service Map (1
slide)
Step 4: Draw/ Roughly sketch the Physical Evidence using
Ms Paint (1 slide)

Note: The Title Slide must contain the names and

enrolment numbers of the students in question
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 Sample of a Servicescape

Peripheral
Physical
Evidence

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 Submit by EOD 14 Nov 22 to
swapna.dattakhan@globsyn.edu.
in
And present in the next Services
Marketing Session

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 Thank You!

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