General Motors

▪ General Motors Company (GM) is an American multinational automotive

manufacturing corporation headquartered in Detroit, Michigan, United
States. The company is the largest automobile manufacturer based in the
United States and one of the largest worldwide.
▪ The company’s major products include automobiles and trucks,
automotive components, and engines, and it is also engaged in financial
services. General Motors is ranked 22nd on the Fortune 500 rankings of
the largest United States corporations by total revenue.

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GM India

General Motors had 93% stake in this

partnership and the remaining 7% was
held by SAIC. It was the 5th largest
automobile manufacturing company in
India after Maruti Suzuki, Hyundai, Tata
Motors and Mahindra. After 21 years of
operations in India, General Motors ceased
selling cars in India by the end of 2017 as
a part of its global restructuring actions.

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General Motors India's
primary focus was to
manufacture and export of
small cars and automotive
components. Its export
markets included Mexico and
a few other Latin American
countries until 2020. Its
secondary focus was providing
parts and related services for
the GM vehicles that were
sold in India.
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History

Under the leadership of William C. Durant, the

General Motors Company was founded in 1908 to
consolidate several motorcar companies producing
Buick, Oldsmobile, Cadillac, Oakland (later Pontiac),
Ewing, Marquette, and other autos as well as Reliance
and Rapid trucks. GM introduced the electric self-
starter commercially in its 1912 Cadillac, and this
invention soon made the hand crank obsolete. GM
remained based in Detroit and was reincorporated and
named General Motors Corporation in 1916. The
Chevrolet auto company and Delco Products joined
GM in 1918, and the Fisher Body Company and
Frigidaire joined in 1919 (the latter was sold in 1979).

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Global Expansion

▪ By 1929 General Motors had surpassed the Ford Motor Company to become
the leading American passenger-car manufacturer. It added overseas
operations, including Vauxhall of England in 1925, Adam Opel of Germany
in 1929, and Holden of Australia in 1931. The Yellow Truck & Coach
Manufacturing Co. (now GMC Truck & Coach Division), organized in 1925,
was among the new American divisions and subsidiaries established. In 1931
GM became the world’s largest manufacturer of motor vehicles. By 1941 it
was making 44 percent of all the cars in the United States and had become
one of the largest industrial corporations in the world.

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 Along with other U.S. automobile manufacturers, the company
faced increasingly severe competition from Japanese automakers in
the 1970s and ’80s, and in 1984 GM began a new automotive
division, Saturn, that used highly automated plants to produce
subcompact cars to compete with Japanese imports. While GM’s
modernization efforts showed some success, heavy losses in the
early 1990s forced the company to close many plants and reduce its
workforce by tens of thousands.

 By the early 21st century GM had equity shares in a number of car

companies, including Fiat, Isuzu, Fuji Heavy Industries (Subaru),
and Suzuki. In 2004, however, it discontinued the Oldsmobile
brand. Four years later GM was surpassed by Toyota Motor
Corporation as the world’s largest automaker.