EMPOWERMENT

TECHNOLOGY
(EMPOTEK)
MR. JEFFREY DE BELEN, LPT
 LESSON 3
Introduction to Information, Communication
& Technology (ICT)
OBJECTIVES – Lesson 3
Compare and contrast the nuances of
varied online platforms, sites, and
contents to best achieve specific
class objectives or address
situational challenges.
 WHAT IS ICT?

 are defined, for the purposes of this

primer, as a “diverse set of technological
tools and resources used to communicate,
and to create, disseminate, store, and
manage information.” 
 WHAT IS ICT?

 Thesetechnologies include computers, the

Internet, broadcasting technologies (radio
and television), and telephony.
 WHAT IS ICT?

 Dealswith the use of different

communication technologies such
as mobile pones, telephone,
Internet, etc. to locate, save, send,
and edit information.
 WHAT IS ICT?

 It has affected our ways of

communicating, made our lives more
convenient, and assisted countries towards
their modernization plans.
1. AI & ADVANCE MACHINE LEARNING

These are composed of numerous technology & techniques that

make smart things “intelligent”.
Ex:
 Deep learning
 Neural Networks
 Natural-Language processing
1. AI & ADVANCE MACHINE LEARNING
2. INTELLIGENT APPS

Virtual personal assistants that perform some human assistance

functions, making tasks easier.
Ex:
 Siri
 Google Home
 Alexa
 Cortana
3. INTELLIGENT THINGS

This refers to the physical things that are imbued with machine
learning capabilities through rigid programming.
Ex:
 Autonomous cars – Google car/TESLA
 Drones
 IoT – Internet of Things smart appliances
3. INTELLIGENT THINGS
3. INTELLIGENT THINGS
4. VIRTUAL & AUGMENTED REALITY

These refer to the immersive technologies that are now

dominating the market.
Accessible thru:
 VR Boxes
 Smartphones
Focused on gaming but advancements will soon show how these
would be useful in other aspects of society
4. VIRTUAL & AUGMENTED REALITY
5. DIGITAL TWIN

Refers to the dynamic software model of a machine or a thing

or system that uses data from various sensors to do autonomous
actions such as comprehension, reaction, & improvement of
operations. This includes a combination of metadata &
analytics
5. DIGITAL TWIN
6. BLOCKCHAIN & DISTIBUTION LEDGERS

 Blockchain – A type of distributed ledger in which value

exchange transactions (bitcoin or other token) are
sequentially grouped into blocks.
- Each block is chained to the previous block & recorded across
a peer-to-peer network, using cryptographic trust & assurance
mechanism
 Distribution Ledgers - Potentially transformative but most
initiatives are still in the early alpha & beta testing phase
6. BLOCKCHAIN & DISTIBUTION LEDGERS
7. CONVERSATIONAL SYSTEM

Virtual Personal Assistant

Examples:

Siri – iOS
Cortana – Windows
Alexa – Amazon devices
Chatbot
8. MESH APP & SERVICE ARCHITECTURE (MASA)

Enables users to have an optimized solution targeted endpoint

in the digital mesh as well as a continuous experience as they
shift across these different channels
Ex:
Waze
Food Panda
Grab
8. MESH APP & SERVICE ARCHITECTURE (MASA)
9. DIGITAL TECHNOLOGY PLATFORMS
These are platforms that enable a digital business
Ex:

Lazada
Shopee
Amazon
10. ADAPTIVE SECURITY ARCHITECTURE

Constant processing of information requires better, ultra-

efficient architectures to handle the demand.
Field Programmable gate arrays, or FPGAs fuel the advanced
systems architecture which allows systems to run at ultra-fast
speeds and almost mimic the human brain
Ex:
FPGAs can be found on smart devices
Smart cars
Smart phones
Smart watches
10. ADAPTIVE SECURITY ARCHITECTURE
 ICT IN THE PHILIPPINES…

Philippines as the “ICT Hub of

Asia”
Huge growth of ICT related jobs
around the country, one of which
is BPO (Business Process
Outsourcing) centers
SOURCE: http://asianjournal.com/news/philippines-fastest-growing-smartphone-nation-in-southeast-asia/
 ICT IN THE PHILIPPINES…
Time magazines
declared Makati
City, Philippines-
Rank 1 as the
“Selfiest Cities”
around the world
and Rank 9 is
Cebu City.
World Wide Web
isan information
space where documents
and other web resources
are identified by Uniform
Resource Locators (URLs),
interlinked
by hypertext links, and can
be accessed via
the Internet.
World Wide Web
The World Wide Web
browser software, such as
Microsoft's Internet
Explorer/Edge, Mozilla
Firefox, Opera, Apple's
Safari, and Google Chrome,
let users navigate from one
web page to another via
the hyperlinks embedded in
the documents.
Tim Berners Lee
invented the World Wide
Web in 1989
TYPES OF WEB PAGES

 Web 1.0 or The Web

 Web 2.0 or The Social Web
 Web 3.0 or The Semantic Web
Web 1.0 or The Web

 Thefirst development of World Wide Web

where web pages are static.
 It also known as flat or stationary page and
it cannot be manipulated by users.
Web 2.0 or The Social Web

 Itis a dynamic web page where user can

interact with page like creating a user
account, posting comments, uploading files
and images, and others.

 Most website that we visit today are Web

2.0.
Popularized
Web 2.0

Tim O'Reilly 
Web 2.0 or The Social Web
Example:
 Blogsites, Facebook, Twitter, Instagram,
YouTube
Features of Web 2.0

 Folksonomy
 Rich User Experience
 User Participation
 Long Tail
 Software as a service
 Mass Participation
1. Folksonomy

 users can classify and arrange

information by adding tag or label.
Pound/hashtag sign (#) is used in
Facebook, Twitter, Instagram and
other social networking sites.
 Examples:

#ikawlangsapatna!
#teamsawi
#nagmahal,nagsaktan, nagparebond
2. Rich User Experience

 dynamic content that is responsive to

user input (e.g., a user can "click" on
an image to enlarge it or find out
more information)
3. User Participation

 usercan put content on their own in

web page like comment, evaluation,
and etc.
4. Long Tail

A site that offers services and

brings individual and
businesses into selling
different goods and
commodities such as shopping
site like OLX, Lazada, Shopee,
Zalora and others.
5. Software as a service

– users can subscribe

to a software when
they need it instead
of purchasing them.
 Ex:Google Docs,
Zoom Meeting
6. Mass Participation

 sharing of diverse information through

universal web access.
Web 3.0 or The Semantic Web

 Thesemantic web provides a framework that

allows data to be shared and reuse to deliver
web content specifically targeting the user.
 Search Engine will learn about you and your
habits from each search you perform and will
gather details about you from your previous
activities like likes and social postings and
present the answers as per your preferences.
Web 3.0 and the Semantic
Web

 SEMANTIC WEB
– a movement led by the
World Wide Web Consortium
(W3C)
WEB 3.0

 Third generation of
Internet-based services
The Intelligent Web (e.g.
semantic web, data mining,
AI, etc.)
SEMANTIC WEB

 provides framework that

allows data to be shared and
reuse to deliver web content
specifically targeting the
user.
Web 3.0 is yet to be fully realized
because of several problems:

COMPATIBILITY

HTML files and current web browsers

could not support Web 3.0
Web 3.0 is yet to be fully realized
because of several problems:

SECURITY

The user’s security is also a question since

the machine is saving his or her
preferences.
Web 3.0 is yet to be fully realized
because of several problems:

VASTNESS

Certain words are not precise. The words

“old” and “small” would depend on the
user.
Web 3.0 is yet to be fully realized
because of several problems:

LOGIC

since machines use logic, there are certain

limitations for a computer to be able to
predict what the user is referring to at a
given time.
WEB 3.0
PROS

    More specific (better) information will be available

    More relevant search results
    Working on the Internet becomes easier because the
Internet is more personalized
    Knowledge sharing is made easier
    More difficult to “fool” people and to operate with a
fake identity online
    Possibilities of personalized ‘mass’ entertainment –
and the social consequences of it
WEB 3.0
CONS
 Privacy policy is needed more than ever
     People that aren’t active on the web 3.0 “don’t exist”
     Using search results and user data in marketing
     Easier to find personal/private information
     People will spend more time over on the internet.
     Less anonymity
     Reputation management will become more important
than ever
Comparison of Web 1.0, Web 2.0
& Web 3.0
CRITERIA WEB 1.0 WEB 2.0 WEB 3.0
Communication Broadcast 1. Interactive 2. Engaged/ Invested

Information 3. Static/ Read Only 4. Dynamic 5. Portable & Personal

Focus 6. Organization 7. Community Individual

Content Ownership 8. Sharing 9. Immersion

Interaction 10. Web Forms Web Application 11. Smart Applications

Search Directories 12. Tags/ Keywords 13. Context/ Relevance

Metrics 14. Page Views 15. Cost per Click 16. User Engagement

Advertising 17. Banners 18. Interactive Behavioral

Technologies HTML/FTP 19. FLASH/ Java/ XML 20. RDF/ RDFS/ OWL