MARKETING

AND
RESEARCH
Presented by:-
Vatsalraj and Soban
 • According to the survey which we circulated 59.6% population is
ready to eat Indian-Mediterranean cuisine.
• Which matches with our theme which is Turk Twist.
• Through our survey we came to know that 43.9% population have
curry based dishes as their favorite dish.

Market Research
 • “Turk Twist” - ‘Taste the twist of turkey’.
• “The Ottoman lane”- ‘lane of Turkish Taste’.
• “Boehme's Magic – ‘Magic in the plate’.

Projects for selection

 • According to survey our
identified market is age group
of 18-25.
• Our secondary target market is
age group of 41 and above.
• By seeing this much age gap in
our target market.
• We will try to cater all the needs
required in these age groups.

Market Identification
 Food Preference • These are some highlighted
preferences from list of
• Vegetarian 45.6% preferences .
• Non-Vegetarian 52.6%
• As we are dealing with
Main Ingredients different-different types of
• Paneer 83.7% (Veg) eaters it would be a task to
• Chicken 76.3%(Non-Veg) fulfill all the preferences.
Entertainment • But we will try our level best in
• Live music 87.7% delivering the service.

Customers needs
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Project Selected
“Turk Twist”
‘Taste the twist of turkey’
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