COUPLING METHOD

GROUP #3

SIR ABNO
ERWIN THE GOAT HAHA
TEH ADZ
CHARLLYN(CHARAZARD)
JAMES YAP
NURBIYA
 CONTENTS

• DEFINITION OF THE MODEL

• DISCUSSION ON HOW THE MODEL WORKS
• ADVANTEGES/ DISADVANTAGES OF COUPLING METHOD
• REAL-LIFE EXAMPLE OF COUPLING METHOD
 WHAT IS COUPLING METHOD?

• COUPLING MODEL WAS DEVELOPED BY ROTHWELL

• The third-generation model overcomes the limitations of the previous two linear
models. Which is (technology push and Market pull).
• Surpasses THE LIMITATIONS OF THE PREVIOUS TWO LINEAR MODELS.
• IT GAINED PROMINENT ACCEPTANCE DURING THE INFLATION AND
STAGFLATION PHASE OF THE ECONOMY.
• THIRD GENERATION MODELS ARE NON-LINEAR WITH FEEDBACK LOOPS.
HOW THE COUPLING MODEL WORKS?
 LEVELS OF THE THIRD GEN. MODEL

• 1. NEW NEEDS IDEAS AND NEW CONCEPTS NEW TECHNOLOGICAL

CAPABILITIES;
• 2. NEW NEEDS NEEDS OF SOCIETY AND MARKETS TECHNOLOGIES AND
ADVANCED PRODUCTION
• 3.NEW NEEDS DEVELOPMENT/PRODUCTION/ MARKETING & SALES/
MARKET TECHNOLOGIES AND ADVANCED PRODUCTION TECHNIQUE.
 ADVANTAGES

• •TO IMPROVED PRODUCTIVITY

• •TO REDUCED COSTS
• •TO INCREASED COMPETITIVENESS
• •TO IMPROVED BRAND RECOGNITION AND VALUE NEW PARTNERSHIPS
AND RELATIONSHIPS
• •TO INCREASED TURNOVER AND IMPROVED PROFITABILITY
 DISADVANTAGES

• •LOSING MARKET SHARE TO COMPETITORS

• •FALLING PRODUCTIVITY AND EFFICIENCY
• •LOSING KEY STAFF REDUCED MARGINS AND PROFIT
• •GOING OUT OF BUSINESS
• •STAGFLATION
 REAL-LIFE EXAMPLE

• Amazon.com
• Apple
• Google
• Nintendo
• Onlyfans hahahaha
 REFERENCES:

• The World's Most Innovative Companies List – Forbes

• Innovation Models | Innovation Process Models | Examples (alcorfund.com)
• Five generations of innovation models – Stratagem (wordpress.com)
• INNOVATION MODEL ANALYSIS (IPACSO.EU)