PRESENTATION ON GREEN

MARKETING

PRESENTED BY:

SABITA DIGARI 
NEELIMA SINGH CHOUHAN
VIPUL FARTADE
ANIKET VISHWAKARMA 
HIMANSHU SHRIVASTAV
SARIN SONI
CONTENT
Definition
Introduction
Why Green Marketing
Benefits of Green Marketing 
Green Marketing Mix
Strategies 
Challenge Ahead
Conclusion
Definition

• Green marketing refers to the practice of developing and

advertising products based on their real or perceived
environmental sustainability.
• Green marketing refers to the practice of developing and
advertising products based on their real or perceived
environmental sustainability.
Introduction
Green marketing is the
marketing of products that are
presumed to be environmentally
safe. It incorporates a broad
range of activities, including
product modification, changes to
the production process,
sustainable packaging, as well as
modifying advertising.
Green, environmental and eco-
marketing are part of the new
marketing.

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Why Green Marketing
• Our planet is facing a lot of threats such as air and water
pollution, food waste, plastic pollution, and
deforestation. Chemicals manufactured by factories can
be found anywhere, and that is why many companies
consider producing their goods in a more
environmentally friendly manner.
• Many brands try their best to address the wishes of their
customers and have started the production of such goods
with respect to their responsibilities as residents of this
planet.
 Benefits Of Green Marketing

Appeals to a new market. By

using green marketing
strategies, companies can
attract different
demographics. ...
• Increases profitability and brand
loyalty. ...
• Responds to consumer
demand. ...
• Lowers overhead costs. ...
• Helps the environment. .
Benefits Cont'd
• By using green marketing strategies,
companies can attract different
demographics. A growing number of
consumers are joining the LOHAS market as
society becomes more advance.
• Companies that are the first in their sector to
offer a green product or service benefit
enormously from green marketing. This
strategy can help companies stand out from
their competitors.
 Strategies of Green Marketing
1. Green Design
• In most cases, companies end up greenwashing
because their products and services cannot be
classified as ‘green’ to start with.
2. Green Positioning
• Green positioning intends to build brand
associations by delivering information on
environmentally sound product attributes.
3. Green Pricing
• In the case of renewable energy, Green pricing is a
service through which customers.
Challenges Ahead
Green marketing is a new concept and a new concept is
not easily accepted. There are some challenges in the field
of green marketing.
1. Large Investment
• For green marketing there is need to invest a lot in
research and development, product development and
adoption of new technology.
2. PRICE SENSITIVE CONSUMERS
• No doubt green products have high price. India is a
developing country where income.

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THANK YOU