Application

Inference
Matrix
All of the apps have a
App Rating 4.3 stars 4.5 stars 4.6 stars 4.3 stars 4.6 stars 4 stars competitive rating.
EaseMy Trip can work a
Number of 50M+ 50M+ 5M+ 10M+ 10M+ 10M+ little on the number of
downloads downloads by increasing
its visibility to the people.
Clearly Makemytrip and
Goibibo are the most
preferred amongst all the
travel apps.

The apps have majorly

Reviews Around 1M Around 1M reviews Around 87k Around 287k Around 743k reviews Around 305k mixed reviews and the
reviews which are which are mostly positive mixed reviews reviews which are which are mostly reviews with problem they are facing is
mixed in nature mostly negative negative in nature largely positive and in the payments and
satisfied users bookings functionality.

Smooth & user

User Interface Smooth and hassle UI is smooth and easy to Smooth and friendly with nice Easy to navigate with Efficient & easy to User Interface is smooth
free with multiple use with a separate option efficient in nature visual appeal, it also less number of icons navigate with and efficient for all the
tabs for booking for ‘offers’ with appealing comes under the and promotional multiple offers and apps.
flights, train, font colours and Editors’ Choice banners on the home discounts for
hotels etc. design section of travel page bookings
apps in the App
store.

Companies can add more

Languages English & Hindi English English English & Arabic English and 36 more English & Hindi languages like agoda.

All the apps have both the

Compatibility Both ios & Both ios & android Both ios & Both ios and android Both ios and android Both ios and versions i.e. ios and
android android android android
RECOMMENDATIONS
 Make my Trip needs to work on their customer services segment by improving the feedback
speed and promptness on the customer querries.
 Goibibo app’s home page section seems a bit cluttered with multiple icons which can be
arranged in separate tabs.
 The posters, images, banners and font size on the home page of Easemy Trip app can be worked
upon more to create an aligned application view.
 Clear trip’s loading speed can be increased and functionality can be made easy for the customers.
 Agoda app’s loading speed is slow which can be optimised and the organic traffic can be
enhanced.
 Yatra should include travel blogs and user experiences in the app and target customers over the
age of 35.