The implementation of different Search engine

optimization techniques to increase traffic for the clients

of Odigma

Digital Marketing
 Content

Introduction of Odigma
SWOT Analysis
Work at ODIGMA
Objective
Learning
Finding
Limitation
Conclusion
Introduction Of
ODIGMA

• Founded in 2010 by Advit Sahdev.

• Leading Digital marketing agency in Bangalore.
• From Website creation to Search Engine Optimization.
SWOT Analysis
SWOT Analysis
Strength Weakness
Experienced and Creative Low Workforce strength.
Workforce.

Opportunity Threat
More number of employees are getting Increased competition
employed in the digital marketing field. from other Digital
Marketing firms.
Work at ODIGMA
• Off-Page Submission

I have worked on almost

30-35 websites. In which I've
created almost 600-800
backlinks for Client’s
website.

• Content Writing
 Objective

• Increase in page ranking.

• Increase traffic (visiting) on Client’s website.
• Increase Brand Awareness.
 Learning

• Various off-page submission.

• Completion of a task in a given time with minimum error.
• Significance of Search Engine Optimization.
• Content writing.
 Findings
• The key to the Organization's success is
maintaining a solid customer relationship.
• Working in accordance with customer
specifications.
• All approved links must function properly.
 Limitation

• Off page optimization is time consuming

process.
• Lack of reliable data provided by the
company.
• Too many creations of email id.
 Conclusion

Working in Odigma as intern has given me opportunity to acquire and implement the concepts
of digital marketing. Working on off-page SEO to create backlinks. During working period of
internship, got to know about different software’s, tool, skill in the filled of digital marketing.
interactions with company guide has help to understand working manners which will help me
in future with proper knowledge and guidance. Digital Marketing requires lower cost and a
properly planned and well-targeted digital marketing campaign can reach the right customers
Thank you..

Submitted by:

Siddarth Tiwari
21BSP2981