MEDIA AND INFORMATION LITERACY

SOUTH EAST-ASIA INSTITUTE OF TRADE AND TECHNOLOGY

 MEDIA AND INFORMATION
LITERACY (MIL)
CHAPTER 8
OPPORTUNITIES, CHALLENGES AND POWER OF MEDIA AND
INFORMATION
HOW POWERFUL IS THE MEDIA AND INFORMATION?
 OPPORTUNITIES CHALLENGES

WHAT ARE THE CHALLENGES THAT A MEDIA AND

WHAT ARE THE OPPORTUNITIES THAT A MEDIA AND INFORMATION HAS?
INFORMATION HAS?

 NEWS INDUSTRY
 FILM PRODUCTION
COMPETITION IN
 ENTERTAINMENT PROGRAMS ECONOMY SECTOR
 COMMUNICATIONS PROMOTION OF
 ADVERTISING AND PUBLIC INFORMATION LITERACY
RELATIONS
 EDUCATION SECTOR INFORMATION ARE
 POLITICS FREE FOR ALL
1. ECONOMIC
In a technologically driven
economy In ASEAN region
the Philippine economy
synergize with mainstream
and social media to broadcast
latest news and investments
tracks in real-time.
2. Educational
Social Media is also medium where
students can establish beneficial
connections for their careers. As an
educational Institution is crucial to
be active in many social platforms
possible, this helps create better
student training strategies and
shapes student culture.
3. Social
In today’s world, media
becomes as essential as our
daily needs. Media of today
is playing an outstanding role
in creating and shaping
opinion and strengthening of
society.
4. Political
Politicians are always quick
blame the media when the new
story doesn’t put them in a
favorable light. But politicians
use media elections by getting
the exposure they need to reac
voters.
 CROWDSOURCING
PEOPLE THAT MIGHT NOT
OTHERWISE BE ABLE TO
REACH FOR OPINIONS,
IDEAS, OR HELP THORUGH
SOME FORM OF SOCIAL
DO’S AND DONT’S
 DO’S

Be Honest. Especially about

the mistakes. People will see
through you anyway so don’t
misinform
 DO’S
Contribute when you have
something to say. Don’t go
wading into conversations or
harassing people- you wouldn’t
do it in the real world.
 DO’S
Target people properly. Make sure
you are providing relevant
information to the right people. You
have to work out what will benefit
the people you want to engage with.
 DONT’S

 Don’t try something you are not.

 DONT’S

 Lloyd Davis, founder of Tuttle, said

there’s no faking it. You have to
change who you are, not just the
perception of who you are.
 DONT’S
 Don’t forget to find some way to
measure your success. You need to
justify what you’re doing- to do this
you need to be crystals clear about
what you are trying to achieve.
 DONT’S

 Don’t expect overnight

success, unless you happen
to be Oprah Winfrey.
 DONT’S
Don’t forget that social network


wasn’t invented for companies-

they invented for people, and it
individuals who have flocked to
and embraced them.
SOUTH EAST-ASIA INSTITUTE OF TRADE AND TECHNOLOGY

Thank you