BUSINESS PLAN

Company name

Business plan

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BUSINESS PLAN
Content

Background information

Summary

Company Description

Product / Service

The market

Strategy and Implementation

Management Team

Financial Analysis
BUSINESS PLAN  This gives the viewer a feeling of
Personal Information who you are.
This first impression will affect the
viewer throughout the presentation.

Personal Personal
information information

• Name(s) of owner(s) • Name(s) of owner(s)

• Address • Address
• Telephone • Telephone
• E-mail • E-mail
• Date of birth • Date of birth
• Education • Education
• Job experiences • Job experiences
• Special Qualifications • Special Qualifications
• Other relevant information • Other relevant information
BUSINESS PLAN
Personal Information

Values and Visions

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Missions and Goals

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BUSINESS PLAN Briefly describe the business and highlight
Summary its purpose. It must contain the most
important information from the business
plan.
Who are we Write the summary last, but place it in the
beginning of the plan
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What do we produce/offer?
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Wich and how many customers?

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First year turnover

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First year profit?

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Funding needs?
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BUSINESS PLAN
Summary

Objectives Mission Success Factors

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BUSINESS PLAN
Management Team

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BUSINESS PLAN
Management Team
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BUSINESS PLAN
Highlights
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Business Plan
highlights

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BUSINESS PLAN
Company Description

Ownership

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Start-up Plan / Company History
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Facilities and Location(s)
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BUSINESS PLAN
Product / Service

Products / Lines / Services offered:

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Differences in products / Lines / Services compared to competitors

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Purchase frequency/product life span

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BUSINESS PLAN
Product / Service

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BUSINESS PLAN
The Market

Market Trends Market Growth

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Market

Industry Analysis Main Competitors

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BUSINESS PLAN
The Market

The typical private customer The typical business customer

Gender: Line of business:

Age: Size/staff:
Education: Age:
Occupation:
Lifestyle/culture:

Geographical factors / limits Assumed number of customers

Domestic: Arguments and supportive facts:

International:
Physical or online?
Average amount spend per customer?

One or more items?

BUSINESS PLAN
The Market
Important competitiors
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Competitive parameters
on the market
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Assesment of posibilities
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BUSINESS PLAN
The Market

Market Segmentation
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Market Needs
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Industry Participants
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Distribution Patterns
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Buying Patterns
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BUSINESS PLAN
The Market

Market

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BUSINESS PLAN
Strategy and Implementation

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Management
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BUSINESS PLAN
Strategy and Implementation
Business Plan

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BUSINESS PLAN
Strategy and Implementation
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BUSINESS PLAN
Strategy and Implementation

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2010 2011 2012 2013 2014 2015 2016

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 BUSINESS PLAN
Marketing Plan

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

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BUSINESS PLAN
Budget

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BUSINESS PLAN
Financial Analysis

Initial Capital
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Investment
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Loan text.
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BUSINESS PLAN
Financial Analysis

Income Expence
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Budget
Income Expence
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