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  • 2021APRB06005 - Consumer Behaviour

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    pratik zanke
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    2021APRB06005- Consumer Behaviour

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    6 views8 pages

    2021APRB06005 - Consumer Behaviour

    Uploaded by

    pratik zanke

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Consumer Behaviour

    Pratik Zanke
    Laptops
    Majority Uses
    When User Buys A Laptop
    Important Factors
    Pricing
    Samsung Re-launch

     Samsung must introduce the laptops in each pricing segment. Entry Level and Flagships.
     It should be on D2C model(Direct to Consumer).
     Samsung should open Flagship Stores for live Demos.
     Should market aggressively on Social Media to create the Hype.
     Should partner with Ecommerce giants like Amazon to create buzz.
    References

     https://www.91mobiles.com/hub/
     International Journal of Control Theory and Applications

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