THE

FUNDAMENTALS
OF DIGITAL
MARKETING
By: Giriraj Daga
 Digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social
media, email, and mobile apps.

Consumers heavily rely on digital means to research

products.

INTRODUCTION
“Digital is at the core of everything in marketing today—it
has gone from ‘one of the things marketing does’ to ‘THE
thing that marketing does.’”

Forbes also forecasts that social media will become

increasingly conversational in the B2B space, video content
will be refined for search engine optimization (SEO)
purposes, and email marketing will become even more
personalized
 OBJECTIVE
Brand Awareness

Target customers

Retaining old customers

Increase sales and profit

Expand market

More website traffic

Improve user experience

Keep the customers engaged in your brand

 THE COURSE

• The Google digital marketing course is offered through the Google Digital Garage library.

• With 26 modules of 40 hours of time investment, this is the only digital marketing course
provided by Google Digital Garage that offers a certification.

• It’s a library of free online courses offered by both Google’s professional trainers as well as a
variety of other course platforms.

• Google Digital Garage is a learning platform owned by Google.

Business Strategy that incorporates digital marketing

Content marketing

Search engine Marketing

Search engine optimization

TOPICS COVERED
Social Media Marketing

Mobile Optimization

Targeting Local Customers

Email Marketing

TOPICS COVERED
Video Content as Marketing Tool

Display Advertisement

Using Analytics to understand and measure Traffic

E-Commerce Marketing

TOPICS COVERED
 CONCLUSION

• This course is a great starting point for anyone who wants to enter the world of
digital marketing.

• It easy to follow but long enough to provide a comprehensive education.

• The course is well done and there are a lot of videos, so you don’t get bored and learn
something new.
THANK YOU