B Y – S A M YA K J A I N

TYPES OF
SNEHA SHUKLA
TA U S E E F S H A R I F SAMPLING
S H A G U FA N A H I D
HONEY ANANT TECHNIQUES
SAMPLING

• Sampling is a technique of selecting

individual members or a subset of the
population to make statistical inferences
from them and estimate characteristics of
the whole population
PROBABILITY
SAMPLING
Probability Sampling is a sampling technique in
which researchers choose samples from a larger
population using a method based on the theory of
probability.
 • One of the best probability sampling techniques that
helps in saving time and resources, is the Simple
SIMPLE Random Sampling method. It is a reliable method of
RANDOM obtaining information where every single member of a

SAMPLING population is chosen randomly, merely by chance. Each

individual has the same probability of being chosen to be
a part of a sample.
 CONVENIENCE SAMPLING

• Convenience sampling is a common type of non-probability

sampling where you choose participants for A sample,
b a s e d o n t h e i r c o n v e n i e n c e a n d a v a i l a b i l i t y.
• A convenience sample simply includes the individuals who
h a p p e n t o b e m o s t a c c e s s i b l e t o t h e r e s e a r c h e r.
• This is an easy and inexpensive way to gather initial data,
but there is no way to tell if the sample is representative
of the population, so it can’t produce generalizable results.
 SNOWBALL SAMPLING
• Snowball sampling can be used to recruit
participants via other participants.
• The number of people you have access to
“snowballs” as you get in contact with more
people.
• Snowball sampling is useful for rare or hard
to reach populations
QUOTA SAMPLING
• Quota sampling is a non-probability sampling technique similar to stratified sampling. In this
method, the population is split into segments (strata) and you have to fill a quota based on
people who match the characteristics of each stratum.
JUDGEMENTAL SAMPLING

• Judgemental sampling is a type of non-probability sampling where you make a conscious

decision on what the sample needs to include and choose participants accordingly. In this way,
you use your understanding of the research’s purpose and your knowledge of the population to
judge what the sample needs to include to satisfy the research aims.