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P&G BRANDS

HAIR CARE BABY CARE

HOME CARE FABRIC CARE

FEMININE CARE
ORAL CARE

PERSONAL HEALTH CARE GROOMING


Technology Advancement at P&G :

 P&G applying modern-day technologies to create


better consumer experiences and build brand loyalty

 P&G engineers use AI for quality control on the


production line, capturing data from sensors and
imaging to replace manual off-line quality testing,
increasing equipment efficiency and managing
power and water consumption
Vision of P&G in AI advancement :

P&G turns to AI to create digital manufacturing


of the future

The consumer goods multinational company, with

help from Microsoft, is adopting the industrial

internet of things, digital twin, AI, and machine

learning to transform manufacturing at scale.


P&G’s latest technology advancements with brands using AI
and Machine learning:

• P&G's recently launched AI based Oral-B iO Series,


which combines micro-vibrations with Oral-B's
dentist-inspired round brush head design for a
professional clean feeling every day

• The AI based electronic iO Series is an instant hit in


the market for its wide specifications and multi-
functionality
AI based Oral-B iO Series

Specifications:

 Smart pressure sensor-


Red- when brushing too hard
White – when brushing too light
Green – when brushing just right
 Interactive Display
 Personalized Modes – upto 7 modes :- Daily,
Sensitive and Whiten
 Realtime Guidance – through app using
Bluetooth and AI
 Magnetic Charger – full charge in 3 hours
 Replacements of brush heads
 Oral-B app based guidance
LUMI – Pampers using AI based app :

• LUMI- PAMPERS the award-winning, sleep


routine system created by Pampers that helps
parents track day-to-day developments, and
monitor their baby, 24/7

• It's an all-in-one system for taking care of your


newborn

• Still need awareness of this advancement to parents


to make it more recognized in the market
Pampers gets into smart diapers with LUMI:

Specifications :
 Smart sensor based diaper
 A Baby camera
 Well built app to keep track 24*7
 Subscription based
 Potential consumer - children of age –
0-3 yrs

The sensor automatically tracks the baby's wet diapers


and sleep patterns, sending the information to the Lumi
app on your phone.
AI implementation at P&G supply chain :

Benefits of AI and supply chain analytics :

 Enhanced 360-degree visibility and


responsiveness
 Improved customer experience
 Increased fleet efficiency 
 Competitive edge
 Simplified inventory management
 Access to future insights
Top five AI and analytics-enabled use cases to control
supply chain disruption:

Demand forecasting in warehouse


supply and demand management 
Machine learning and AI for the
longevity of transportation and
logistics
AI in adding portability to supply
chain loading process 
AI for cost-saving and revenue
boost in supply chain
Data analytics based strategic
sourcing in supply chain 
Suggestions for AI advancement at other P&G brands – Gillette :

Our Recommendations for AI advancement :


 P&G AI based grooming app

 Virtual AR feature on the app featuring with different


beard styles

 Interactive Display

 Realtime Guidance – through app using Bluetooth


and AI

 Voice over tutorials and instructions

 Auto adjustment of clipper size

 Charging reminder

 Manual settings based on trimming time period


GILLETTE AI based app for Braun Styler 2.0 :

Step 1- The grooming AI based app will automatically recognize your face and will suggest various grooming
beard styles that will suit to your face .
Step 2- The user then will have to choose his desired grooming style.
Step 3- After that the AI will give commands to the trimmer to adjust the mode for the style along with voice
over instructions through app to the user.
CONCLUSION:

AI holds the key to unlocking a


magnificent future where, driven by data
and computers that understand our world,
we will all make more informed decisions.
These computers of the future will
understand not just how to turn on the
switches but why the switches need to be
turned on.

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