Artificial Intelligence for Text Analytics (M5026)

Promoting
Digital Innovation & Transformation of SMEs
in Papua New Guinea
Through
Business Intelligence Approach
By: Sieki Tefatu - 711037120
 Agenda
An Analytical Review, Synthesis and Research Agenda : Fostering
SMEs Growth Prospects and Performance Optimization

Research Agenda Purpose 02 Research Agenda Vision

01
 Assessments of the status of current research 
in the field  Intelligent research and development effort.
 what is the status of SME Business Intelligent
research?
 how is the SME team working with
researchers?
 what specific improvements and outcomes
have been achieved?
 what problems have been solved?
 what are stakeholders – researchers, Govt.
Corporate, and the public saying about the
SME, and how are they behaving differently?
 Provide focus and direction on SME Business
 Identify advantages and challenges
 Develop strategies to address the challenges
 Assist in providing evidence based solutions.
03 Research Agenda Mission
 Establish guiding principles
 Incorporate strategies into the plan
 Identify advantages and challenges
 Maximize SME growth and Performance
Optimization

Research Agenda Objectives

04
 Promote Digital Innovation & Digital
Transformation of the SME sector in PNG.
 Propose Processes & Practices to enhance the
Key Function of SMEs and improve their
performances
 Provide Support and facilitate the sustainable
growth of SMEs in PNG
 UTLINE

 Introduction P4-6
 Background P7-10
Promoting
 Objective P11-12 Digital Innovation &
 Literature Review P13-15 Transformation of SMEs
 Methodology P16-18 in Papua New Guinea
 Results P19-21
 Conclusion P22-23
 01.
INTRODUCTION

4
Research Study
This particular thesis research paper focuses on promoting
Digital Innovation (DI) and Transformation (DT) of Small and
Medium-sized Enterprises (SMEs) through a Business Intelligent
(BI) approach. The basis of the analysis is to synthesize previous
research on the topic and Identify;

Focus oppor
tun
To examine and evaluate the ideology and theories on the resear ities
Gab a ch
topic, that have developed, utilized and proven to be effective n d f ut
ur
Know
and successful. Determine the best relevant course of action ledge e
and application to promote DI and DT of SMEs in PNG settings
to foster growth and optimize performance. Practices
Tactics,
Strategies,
Aim
c ess
From synthesizing the existing literature, we can developed ro
& P nology
adequate framework for promoting Business Intelligent (BI) Tech
to fueled DI and DT of SMEs driven through different stages of
processing, and leads to organizational and business process
sustainable growth performance outcomes

5
How Business Intelligence can help Digitally Innovate and
Transform SME?

6
 02.
BACKGROUND

7
Purpose Statement
The purpose of this study is to assist the PNG government in the development of a research project to promote
Digital Innovation & Digital Transformation of the SME sector in PNG and contribute to SME policy dialogue
and development in PNG for its foreseeable future.

Support SMEs in their digital transformation

Promote
Digital Innovation & Digital
Transformation of the SME sector
in PNG.

Propose

Processes & Practices to enhance

the Key Function of SMEs and
improve their performances

Provide

Support and facilitate the

sustainable growth of SMEs in
PNG
8
Current Situation
The government of Papua New Guinea (PNG) has rolled out a new plan to support small and medium-sized
enterprises (SMEs) by improving access to finance and training.. At present, SMEs face obstacles to financing
still entangled in a myriad of challenges and the government is finding solution to open fiscal doors to SMEs
sector to exploit its potential in terms of growth and contribution to the economy.

The performance of (SMEs) in PNG depends on;

9
Problems statement
At present, SMEs face obstacles to Digital Innovation and transformation in a myriad of Business
Intelligent challenges;

 Knowledge & Skill Gab (SME lack the knowledge and Skills)
 Information Gap (SME have inadequate data warehouses for decision making)
 Poor Digital Technology Infrastructure
 High Cost Digital management

Management Finance HRM Marketing Operation

 Inadequate data
source  Financial illiterate  Lack of database  Lack of AD  High operation
 In-effective decision  Lack of accounting  Costly awareness cost
making tools recruitment  Poor marketing  Poor operational
 Poor management  Poor  Inadequate strategies process
preparation/reporti recruiting tools  Lack of marketing  Time consuming
process
 Poor Planning ng  Lack of skills tools practices
 Poor Resource  Tedious training  high cost
Management transaction posting  Lack of e-
 Time consuming commerce

Prob ems
10
 03.
OBJECTIVES

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Research Objectives
Supporting Start-ups, SMEs and Mid-caps in Digital Transformation Building a pan PNG SME Network of
Digital Innovation Hubs Networking with all Stakeholders
.

Digitizing SME Initiative (DSMEI)

Identify
The impacts of Digital
Innovation & Digital
Transformation of the SME
sector in PNG.

Determined

The role of BI in Processes &

Practices to enhance the Key
Function of SMEs and improve
their performances

Implement

The tools to facilitate BI

Digital SMEs Initiative in PNG
Support SMEs in their digital transformation
12
 04.
LITERATURE
REVIEW

13
Related Work
How Business Intelligence can help Digitally Innovate and Transform SME?

● Qushem. B, Zeki. A and Abubakar. A (2017). Successful Business Intelligence System for
SME: An Analytical Study in Malaysia . IOP Publishing
○ This analytical study could assist existed organizations to focus their BI improvement
as efforts on the critical factors to advance overall BI infrastructure and activities.
● S. Ransbotham, D. Kiron, P. Gerbert, and M. Reeves, (2017). Reshaping Business With
Artificial Intelligence. MIT Sloan Management Review and The Boston Consulting Group
○ The goal of this report is to present a realistic baseline that allows companies to
compare their AI ambitions and efforts.
● OECD Ministerial Conference (2018). Promoting innovation in established SMEs .
Secretary-General of the OECD
○ Innovation in small and medium sized enterprises (SMEs) is at the core of inclusive
growth strategies: more innovative SMEs are more productive SMEs
● Ramdania, B. Rajab, S. and Kayumovab, M. (2021). Digital innovation in SMEs: a systematic
review, synthesis and research agenda . Commonwealth Secretariat
○ paper presents a systematic literature review on digital innovation in Small and
Medium-sized Enterprises (SMEs). It aims to synthesize previous research and identify
knowledge gaps and future research opportunities.
● Nemoto, N. and Koreen, M. (2019). Digital Innovation Can Improve Financial Access for
SMEs. SME Policy faced with Development of Financial Technology
○ This Policy Brief summarizes the small and medium-sized enterprise (SME) credit
and equity gap and proposes ways that emerging

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Theoretical Framework
To assess and advance the content of what is known in this field, I have developed a theoretical
framework of Business Intelligent for Digital SMEs. This framework is based on SMEs Key
Function conceptualizations in the extent literature with a constructs description details.

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 05.
METHODOLOGY

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Research Approach

Study Design
The study use a systematic literature review
approach advocated by Denyer and Tranfield
(2009). Compared with conventional ‘narrative’
reviews, systematic structured process for
identifying, synthesizing, and evaluating extent
research(vom Brockeetal.,2015). The review
process by establishing the research objectives
and conceptual boundaries.

The aims to describe what is known on BI

digitalized in SMEs research and to identify
research opportunities to enhance existing
knowledge. As noted in the theoretical
framework section, this review followed the
definitions and conceptualizations provided by
Business Intelligent, Digital Innovation and
Transformation scholars.

Provides a summary of the process used to prepare this

review.
17
Data Collection
Research Instrument
A questionnaire was developed to gather the data from
the respondents. Likert’s scale was used in the
questionnaire to determined the SME Key function
factors influence by BI on the scale;

Factors highly influence by BI Efficiency VS Factors Lowly

Influence by BI Efficiency

1: Strong disagree
2: Disagree
3: Not sure
4: Agree
5: Strong agree

A survey was conducted in various city in PNG to gather

the primary data from the SME industry. The data
gathered from the authentic source and it was clearly
defined to them that this response will only be used in
research purpose.

Sample Size:
A size of 20 respondents was taken under consideration.

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 06.
RESULTS

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Analysis of the results
Factors highly influence by BI
Table 2. Factors highly influence by BI Efficiency Efficiency
Factors Agreement Disagreement
Response Response
Agreement Response Disagreement Response

Management Factors 65% 44% 60%

40%
Financial Factors 55% 16% 20%
0%
HRM Factors 50% 9% or
s
or
s
or
s
or
s
or
s
a ct a ct a ct a ct a ct
Marketing Factors 60% 18% en
t F
ci a
l F
HR
M
F
ti ng
F
on
al
F

em an ke a ti
ag in ar er
Operational Factors 45% 15% M
an
F M Op

Table 3. Factors Lowly Influence by BI Efficiency Factors Lowly Influence By BI

Agreement Disagreement Efficiency
Factors Response Response 60%
40% 50%
40%
Management Factors 25% 3% 20% 25% 30%
0% 15%
5%
Financial Factors 40% 5% s 3% s s 3% s 4% s 2%
or or or or or
a ct a ct ac
t c t
ac
t
tF lF F Fa l F
HRM Factors 30% 3% en
an
cia HR
M
ke
tin
g
tio
na
em n ar a
ag F i er
Marketing Factors 15% 4% M
an M Op

Operational Factors 50% 2% Agreement Response Disagreement Response

20
Contribution
Outcome

Key Deliverable Targets

21
 07.
CONCLUSION

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Conclusion
It is believed that this research project will lead a comprehensive understanding of
identification of factors for SME companies right after company’s readiness as well
as BI maturity on adopting a dynamic Information System. This analytical study
could assist existed organizations to focus their BI improvement as efforts on the
critical factors to advance overall BI infrastructure and activities. As like few other
country, Papua New Guinea tremendous participations in SMEs sector is also
outnumbered which played a vital role for the economic development in last few
decades. However, adoption on BI Technology are still yet to emerge in order to
survive with other Big industries for better understanding of customers as well as
accelerating the business process in PNG.

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Bibliographical references
● Qushem. B, Zeki. A and Abubakar. A (2017). Successful Business
Intelligence System for SME: An Analytical Study in Malaysia . IOP
Publishing
● S. Ransbotham, D. Kiron, P. Gerbert, and M. Reeves, (2017). Reshaping
Business With Artificial Intelligence. MIT Sloan Management Review
and The Boston Consulting Group
● OECD Ministerial Conference (2018). Promoting innovation in
established SMEs . Secretary-General of the OECD
● Ramdania, B. Rajab, S. and Kayumovab, M. (2021). Digital innovation in
SMEs: a systematic review, synthesis and research agenda .
Commonwealth Secretariat
● Nemoto, N. and Koreen, M. (2019). Digital Innovation Can Improve
Financial Access for SMEs. SME Policy faced with Development of
Financial Technology

24
 Promoting
Digital Innovation & Transformation of SMEs
in Papua New Guinea
Through
Business Intelligence Approach

Q&A
Si’ eki Tefatu
711037120

GMBA in Finance

National Taipei University