PRAYER

MEDIA HABITS,
LIFESTYLE AND
PREFERENCES
GROUP 4
LEARNING COMPETENCIES

• Learners will be able to..

⚫ share media habits, lifestyles, and preferences to other people
(MIL11/12IMIL-Illa-4)
⚫ create a digital poster which will influence high school
students to be a responsible user and competent producer of
media information
TOPIC OUTLINE
A. TERMS ANS DEFINITION
B. MEDIA HABITS
C. MEDIA LIFESTYLE
D. MEDIA PREFERENCES
E. SAMPLE POSTER
F. STEPS IN MAKING POSTER AT CANVA.apk
 TERMS AND DEFINITION

PREFERENCE
- The selecting of someone or something over another or others.

HABIT
- A recurrent, often unconscious pattern of behavior that is acquired through
frequent repetition.
LIFESTYLE
- A way of life or living of a person or group.

Source: (http://www.thefreedictionary.com)
ANALYZE THIS…
WHAT ARE THE TYPES OF MEDIAS
• Modern media comes in many
different formats, including print
media (books, magazines,
newspapers), television, movies,
video games, music, cell phones,
various kinds of software, and the
Internet. Each type of media
involves both content, and also a
device or object through which that
content is delivered.
WHY DO
WE USE
MEDIA?
A. MEDIA HABITS
• Refers to the usual activities related
to the consumption of media like the
television, radio and newspapers.
MEDIA HABITS

EXAMPLE OF MEDIA HABITS

• Interacting with new media.

• Reading books and magazines.
• Watching television and films.
• Listening to radio.
ADDITIONAL INFORMATION
Base on the research, Titled: Media Habits in the New Normal by THE HUDDLE
ROOM.
• Their study gathered more than 350 respondents nationwide via online survey
among ages 18 years old above. Key highlights and findings of the study revealed
that:
- 96% increased usage of entertainment platforms during the lockdown such as
Facebook (including messenger), YouTube, Netflix, IG and Television.
- Access to news and information posted 90% increase with top sources coming
from Facebook, Television, Youtube, social media pages of newspapers, and
radio.
- An overwhelming majority, 70% feel that their current media habits will
remain after the lockdown period.
These media habits were further validated by significant growth in TV
consumption with additional 2.6M viewers among Total Individuals
(Nielsen) Arianna when ECQ was implemented.

Digital platforms posted the highest growth during the ECQ period at
+277%. Digital giants Facebook and YouTube posted +59% and +42%
increase in browsing and streaming respectively.

However, traditional radio posted 81% access amidst the lockdown

with +6% growth nationwide while Visayas and Mindanao collectively
registered +35% growth.
WHO ARE EXPERIENCING MOST OF
THIS THIS MEDIA HABITS?
• Across age groups, Millennials are
among the most mobile media
consumers. On average, adults 18 and
older spend 43% of their daily media
time with live + time-shifted TV1.
Comparatively, that percentage drops to
26% among consumers 18-34.
BAD MEDIA HABITS

• Over sharing
• Too much self-
promotion
• Canned responses
 MEDIA LIFESTYLE
• Refers to how
the behaviors are
incorporated into
one’s life (daily
habits).
EXAMPLE OF MEDIA
LIFESTYLES

- Selfie
- Hashtag
- Photoshopping
- Watch movies and
livestreaming in
YouTube.
 MEDIA LIFESTYLE(NOW AND
BEFORE)
BEFORE NOW
• INTERNET
• This period-excellent
-Internetwhen boomed and became full swing in
reads, good music,
2000, it changed people’s lifestyle and preference.
wholesome
entertainment shows • Teenagers and young adults diverted to watch movies and
and moving family entertainment shows online. Watch movies and
livestreaming in YouTube, read articles online feeds or
dramas. edia Lifestyle
novels (ex. Wattpad Tracks (music in Spotify).
• CDs became popular.
• Today –people download or access music from YouTube
or App Store –some became famous because their photos
or videos stood out and became viral or circulated in the
Internet
DOES YOUR LIFESTYLES ON MEDIA
EFFECT YOUR BEHAVIORS IN REAL
LIFE?
• LETS GIVE AN SITUATIONAL EXAMPLE:

• A 16 YEARS OLD WATCHING DIFFERENT

VIDEO TRENDS ONLINE.
Q1: What will be the effect of that lifestyle on the
behavior on the 16 years old?
 WHAT IS MEDIA
PREFERENCES
• Refers to the individual taste and
style as related to media usage.
• The option to select over others.
 EXAMPLES OF MEDIA
PREFERENCES

• Avid users acquire newest

gadgets so they can
conveniently obtain the
latest news and
information, and stay
connected with the people
who matter to them as well.
 EXAMPLES OF MEDIA
PREFERENCES

• gamers prefers to play online

games (mobile legends, Coc, PUBG,
etc.) for the reason it is more fun
and interesting.
• Sellers prefers to sell their products
online where consumers/ buyers are
active online.
WHAT WOULD YOU PREFER?

For Shopping

For gaming
WHAT IS THE MESSAGE OF THIS POSTER?
STEPS IN MAKING POSTER
USING CANVA APP.