THE FLOW OF GOODS AND SERVICES. IT INCLUDES ALL PROCESSES THAT TRANSFORM RAW MATERIALS INTO FINAL PRODUCTS. IT INVOLVES THE ACTIVE STREAMLINING OF A BUSINESS'S SUPPLY-SIDE ACTIVITIES TO MAXIMIZE CUSTOMER VALUE AND GAIN A COMPETITIVE ADVANTAGE IN THE MARKETPLACE. IMPORTANCE OF SUPPLY CHAIN MANAGEMENT
• Improved customer satisfaction
• Reduced operating costs • More efficient sourcing and procurement • Safeguarding supply of raw materials • Better inventory management • Ensure adherence to legal and ethical standards • Better partnerships with distributors CHALLENGES AND IMPLICATIONS OF SUPPLY CHAIN MANAGEMENT