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INVESTOR PRESENTATION TEMPLATE

Elon Musk
CEO, Product Architect JB Straubel Deepak Ahuja Franz Von Holzhausen
CTO CFO Chief Designer

Arnnoon Geshuri VP,


Human Resources Ricardo Reyes Gilbert Passin Peter Rawlinson
VP, Communications VP, manufacturing VP, Chief Engineer

Jim Dunlay VP,


Hardware George Blankenship John Walker Cristiano Carlutti
SVP, Sales VP, N. American Sales VP, European Sales
EDIT TITLE HERE

Engineering Team Growth


10

0
Q1 10 Q2 10 Q3 10

Manufacturing Engineering Vehicle Engineering Powertrain Engineering


01 $50M investment at IPO

Executed $9M prototype


02 contact for RAV4 EV

EDIT TITLE HERE

Toyota
Executed development contract.
Developing full integrated powertrain
03 with battery
Expecting revenue of $60m

RAV4 EV Development progressing


Delivering early prototype since July
04
Prototype revealed in November at LA
Auto Show

Negotiating supply agreement for


05 production RAV4 EV
EDIT TITLE HERE

Panasonic Your Text 03


“Tesla leads the auto battery pack industry. Your Text 01 No requirements to use
Panasonic cells exclusively
We are honored to be working with them.” $30 million investment
in Q4 2010
- Munhesa Ikoma, Panasonic CTO

Your Text 04
Your Text 02 Custom 18650 automotive cell in
development
Builds upon long standing
relationship - Improved cycle life
- Improved performance
- Improved safety
- Lower cost
Overall Sales to Daimler (SM)

10
EDIT TITLE HERE

9 Daimler
8

7
Smart fortwo electric drive
Order for 1,500 drive
6
Shipping production battery packs and
5 chargers since late 2009

4 Mercedes A-Class electric vehicle


Order for 1,500 vehicles expected
3
Completed all development milestones
2
in Q4 2010
1 Now shipping production battery
packs and chargers
0
Q1 10 Q2 10 Q3 10
Roadster Leading the Way
New stores in Tokyo, Copenhagen, Milan, Newport Beach and Paris
Over 1,400 Roadsters on the road in 31 countries
Over 8 million miles driven
Model S
20.000 units annually - 1% share of premium global market
EDIT TITLE HERE

In a Class of its Own

Features Performance
More cargo room than any other any sedan Up to 300 miles per charger
5 star crash rating 45 minute quick charger
17 inch 3DFX touchscreen computer Rapid battery swap
4G wireless connectivity 0-60 mph : under 6 seconds
Applications platform Exceptional handling
EDIT TITLE HERE

Cumulative Model S Reservations


Note : Sales team not actively focused on getting model S reservations minimum
$5,000 reservation price

0
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10
Platform For Broader Market
Opportunity
Sedan Cabriolet Van Crossover/SUV

Common
Powertrain

Adaptable Common Revolutionary


Platform Packaging
2010 2011 2012

Alpha build Beta build Production validation


External body design and Crash test program begins Release candidate build
EDIT TITLE HERE engineering
Stamping facility online Deliveries begin
Safety and structural
Progressing on design
Supplier sourcing
Paint shop operational
Installations of tooling

Model S Site preparation equipment


EDIT TITLE HERE

Fremont Facility
Purchase Price : $42MM
Historical annual capacity
of over 400,000 units
Proven facility used until recently to
produce high quality cars
Offers several advantages for
Model S production
Planned Model S Facilities Future Programs
Ideal for Gen III EV
EDIT TITLE HERE

Strategic Asset Purchases


BTR1

3A Stamping Line Blanking Line 11 Cranes 1B Stamping Line

Car Paint Truck Paint


EDIT TITLE HERE

Fremont Ownership transfer Legacy equipment

Facility complete removal on schedule

Executing on detailed
plans with suppliers in Preparing facility and
Manufacturing
each shop (stamping, processes for prototype
equipment arriving
body, plastics, paint and builds in 2011
final assembly
INVESTOR PRESENTATION TEMPLATE
Elon Musk
CEO, Product Architect JB Straubel Deepak Ahuja Franz Von Holzhausen
CTO CFO Chief Designer

Arnnoon Geshuri VP,


Human Resources Ricardo Reyes Gilbert Passin Peter Rawlinson
VP, Communications VP, manufacturing VP, Chief Engineer

Jim Dunlay VP,


Hardware George Blankenship John Walker Cristiano Carlutti
SVP, Sales VP, N. American Sales VP, European Sales
EDIT TITLE HERE

Engineering Team Growth


10

0
Q1 10 Q2 10 Q3 10

Manufacturing Engineering Vehicle Engineering Powertrain Engineering


01 $50M investment at IPO

Executed $9M prototype


02 contact for RAV4 EV

EDIT TITLE HERE

Toyota
Executed development contract.
Developing full integrated powertrain
03 with battery
Expecting revenue of $60m

RAV4 EV Development progressing


Delivering early prototype since July
04
Prototype revealed in November at LA
Auto Show

Negotiating supply agreement for


05 production RAV4 EV
EDIT TITLE HERE

Panasonic Your Text 03


“Tesla leads the auto battery pack industry. Your Text 01 No requirements to use
Panasonic cells exclusively
We are honored to be working with them.” $30 million investment
in Q4 2010
- Munhesa Ikoma, Panasonic CTO

Your Text 04
Your Text 02 Custom 18650 automotive cell in
development
Builds upon long standing
relationship - Improved cycle life
- Improved performance
- Improved safety
- Lower cost
Overall Sales to Daimler (SM)

10
EDIT TITLE HERE

9 Daimler
8

7
Smart fortwo electric drive
Order for 1,500 drive
6
Shipping production battery packs and
5 chargers since late 2009

4 Mercedes A-Class electric vehicle


Order for 1,500 vehicles expected
3
Completed all development milestones
2
in Q4 2010
1 Now shipping production battery
packs and chargers
0
Q1 10 Q2 10 Q3 10
Roadster Leading the Way
New stores in Tokyo, Copenhagen, Milan, Newport Beach and Paris
Over 1,400 Roadsters on the road in 31 countries
Over 8 million miles driven
Model S
20.000 units annually - 1% share of premium global market
EDIT TITLE HERE

In a Class of its Own

Features Performance
More cargo room than any other any sedan Up to 300 miles per charger
5 star crash rating 45 minute quick charger
17 inch 3DFX touchscreen computer Rapid battery swap
4G wireless connectivity 0-60 mph : under 6 seconds
Applications platform Exceptional handling
EDIT TITLE HERE

Cumulative Model S Reservations


Note : Sales team not actively focused on getting model S reservations minimum
$5,000 reservation price

0
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10
Platform For Broader Market
Opportunity
Sedan Cabriolet Van Crossover/SUV

Common
Powertrain

Adaptable Common Revolutionary


Platform Packaging
2010 2011 2012

Alpha build Beta build Production validation


External body design and Crash test program begins Release candidate build
EDIT TITLE HERE engineering
Stamping facility online Deliveries begin
Safety and structural
Progressing on design
Supplier sourcing
Paint shop operational
Installations of tooling

Model S Site preparation equipment


EDIT TITLE HERE

Fremont Facility
Purchase Price : $42MM
Historical annual capacity
of over 400,000 units
Proven facility used until recently to
produce high quality cars
Offers several advantages for
Model S production
Planned Model S Facilities Future Programs
Ideal for Gen III EV
EDIT TITLE HERE

Strategic Asset Purchases


BTR1

3A Stamping Line Blanking Line 11 Cranes 1B Stamping Line

Car Paint Truck Paint


EDIT TITLE HERE

Fremont Ownership transfer Legacy equipment

Facility complete removal on schedule

Executing on detailed
plans with suppliers in Preparing facility and
Manufacturing
each shop (stamping, processes for prototype
equipment arriving
body, plastics, paint and builds in 2011
final assembly

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