Entrep 11

GOOD
AFTERNOON!
 Entrep 11

INTELLECTUAL
PROPERTY:
PROTECTING
YOUR IDEAS
BY GROUP 3: Krestine May Dedal
Lyca Marie Enero
Jumarie Compendio
Jinky Omboy
Banny Ariscon
LEARNING OBJECTIVES:
Students will be able to;

• Define what is intellectual property.

• Understand the four types of intellectual property.
 01

WHAT IS INTELLECTUAL
PROPERTY?
 INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS

 It is a legal term that refers to creations of the mind.

Intellectual property law (also known as IP law ) is used
to protect inventions, brands, original works of
authorship, and valuable secret information.

 If you have any creation of the mind, inventions;

literary and artistic works; and symbols, names and
images used in commerce that is Intellectual Property
(IP). IP defines your product or service. It protects more
than just your idea or concept, it protects the long-term
viability of the business/ company.
INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS
Intellectual property is divided into two main areas;
Industrial Property
• It includes patents for
inventions, trademarks,
industrial designs and
geographical indications
Copyright Property
• consists of literary works (such as novels, poems and
plays), films, music, artistic works (e.g., drawings,
paintings, photographs and sculptures) and architectural
design. Rights related to copyright include those of
performing artists in their performances, producers of
phonograms in their recordings, and broadcasters in their
radio and television programs.
 Intellectual property is vital to the
business process. Knowing how to
protect your idea, whether it’s an
invention or a brand name, can save
you a lot of time and money.
 02

4 TYPES OF INTELLECTUAL
PROPERTY
 FOUR TYPES OF INTELLECTUAL PROPERTY

TRADE TRADE COPY PATENTS

SECRETS RIGHTS
MARKS
 MULTIPLE TYPES OF IP RIGHTS
CAN PROTECT AN INVENTION

● All four types of intellectual property

rights can protect one product.
 REGISTRATION COMPARATIVE
TYPES OF IP PROTECTS INFRINGEMENT PROCESS TERM
COSTS

INDEFINITE AS
TRADEMARKS BRANDS USE IN OPTIONAL LONG AS IN INEXPENSIVE
COMMERCE USE

TRADE SECRETS INFORMATION MISAPPROPRIA NO INDEFINITE DEPENDS

TION

PATENTS - UTILITY FUNCTIONAL MAKE, USE, YES 20 YEARS

PATENT ASPECTS OFFER, SALE, FROM FILING EXPENSIVE
IMPORT DATE

15 YEARS
PATENTS - DESIGN ORNAMENTAL MAKE, USE, YES FROM GRANT MODERATE
PATENT FEATURES OFFER, SALE, DATE
IMPORT

COPYING,
COPYRIGHTS WORKS OF DERIVATIVE LIFE PLUS 70
AUTHORSHIP WORKS, OPTIONAL YEARS INEXPENSIVE
PERFORMANC
 I. TRADE SECRET PROTECTION
How to identify your trade secret?

○ A “trade secret” is any valuable information that is not publicly known and the
owner has taken “reasonable” steps to maintain the secrecy of the information.
Information, such as business plans, customer lists, ideas related to your research
and development cycle can be protected by trade secrets.

○ To establish your information as a trade secret, you need to treat the information
as a trade secret.

○ Disclosures should be done only under a nondisclosure agreement. When you

take steps to keep information secret, that information becomes your trade secret.
When someone misappropriates your trade secret, you have to prove in
a court of law that the information qualifies as your trade secret.

○ You have to show that the trade secret information was valuable
because of its secrecy.
○ You must show the steps you took to keep it secret.

The owner of the trade secret information must prove that the
confidential information fits the definition of a trade secret given above.
● Trade secret protection lasts until the information is no longer
valuable.

● Trade secret law specifically protects the misappropriation of trade

secret information.

● The information may also lose its status as a trade secret. This loss
of rights can occur if there has been a lack of reasonable effort to
keep the information secret and/or the information is de facto no
longer a secret.
 II. TRADEMARK PROTECTION
● Trademarks protect brands. The name of the product associated with the product or
service is called the trademark.

● Under trademark law, a trademark is anything by which customers recognize a

product or the source of a product. Typically, that would be the words or names
associated with the product or service.

● When the brand or trademark is made up of words, we refer to this as a wordmark.

● To properly protect your trademark, you should conduct a search to find out if others
are using a similar mark to yours. If not, then file a trademark application to get your
trademark registered.
 III. COPYRIGHT PROTECTION
● Copyrights protect original works of authorship that are fixed in a “tangible medium
of expression.”

● This definition means that the authored or creative work has been written down on a
piece of paper, saved on an electronic storage device (e.g., hard drive or flash drive),
or preserved in some other tangible format.

● EXAMPLES OF COPYRIGHTABLE WORKS:

○ movies
○ videos
○ photos
○ books
○ diaries
○ articles
 IV. PATENT PROTECTION

Two types of patents are:

● Utility Patent (Function) - protects a useful machine, process, manufacture,

and composition of matter.

● Design Patent (Aesthetic). - protects the ornamentation (i.e., appearance,

looks, shape, etc.) of a product.
 How to determine which type of patent is
better for your invention?
● A utility patent application would be the ● A design patent application would be the
best type of protection. best type of protection.

 If, when you describe your  If the invention is described in terms

invention to others, you describe of its aesthetics. The design patent
the invention in terms of its protects the ornamentation,
function or utility. sculpture, pattern design, layout, and
other aesthetic features of a product.
“ If you have a great idea, make sure to
protect your intellectual property.
Otherwise, someone else might steal your
idea and profit from it. “
THANK YOU!