STRATEGY: CHOICES

AND CHANGE
NAME: SURAKSHYA GURUNG
GROUP: L3B1
STUDENT ID: 18030736
DATE: MAY 6,2022
TABLE OF CONTENT

• Introduction
• Strategy Change Context
• The Culture of Unilever: Compare and Contrast
• Polman’s leadership of Unilever
• Conclusion
• References
INTRODUCTION

• Created in 1930, with over 400 brands available in around 190 countries (Unilever, 2022)
• One of the world’s largest consumer goods companies
• With turnover of €52 billion in 2021 from €38 million in 2005
• aims to analyze and investigate the change process and strategy used
STRATEGY CHANGE CONTEXT
 Pushing Resisting

• Encouragement from top level management

• Long history in business of fast-moving consumer
goods
• Innovation programme
• Renumeration system
THE CULTURE OF UNILEVER
POLMAN’S LEADERSHIP OF UNILEVER
CONCLUSION
REFERNCES

• Unilever, 2022. Unilever. [Online]

• Available at: https://www.unilever.com/our-company/at-a-glance/
• [Accessed May 2022].