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LU 1 Lesson 2 Choice in A World of Scarcity
LU 1 Lesson 2 Choice in A World of Scarcity
MICROECONOMICS:
Choice In The World Of Scarcity
Activity question:
Give (3) examples of scarce goods.
Are all goods that are scarce important?
• No matter how many goods a consumer has to choose from, every choice has an
opportunity cost, i.e. the value of the other goods that aren’t chosen.
• The budget constraint framework assumes that sunk costs—costs incurred in the
past that can’t be recovered—should not affect the current decision.
Sunk Costs :
Sunk Costs: costs incurred in the past that can’t be recovered.
Example :
Expected Revenue : 100,000
Expected Project Cost : 40,000
Additional Cost : 40,000 80
Example :
Expected Revenue : 100,000
Project Cost : 40,000
130
Additional Cost : 90,000
Opportunity Cost:
Opportunity Cost: measures cost by what is given up in exchange; opportunity cost measures the value of the
forgone alternative.