PRESENTATION ON

Presented By : K . ANANTH KUMAR Roll No : 1001 -0069

COMPANY PROFILE: SOLUTIONS DIGITAS

# 1 Marketing Services Company in South Asia with international partnership with the Publicis Groupe. SERVICES - CREATIVES, EVENTS ,PROMOTIONS,RETIAL,DIGITAL & Channel Management. CLIENTS SAMSUNG MOBILES, AIRTEL,VODAFONE, PEPSI, CISCO, HP,TATA MOTORS, PHILIPS,UNILEVER,NESTLE AND MANY MORE. AWARDS- PMAA - 2007 CLIENT - TATA CHEMICALS CATEGORY BEST BRAND AWARENESS AND TRIAL CAMPAIGN CAMPAIGN THE SATYAGRAHA PMAA - 2007 CLIENT - P & G INDIA CATEGORY BEST BRAND AWARENESS AND TRIAL CAMPAIGN CAMPAIGN FACE SPA THE GLOBES - 2007 CLIENT - MICROSOFT CATEGORY BEST DEALER OR SALES FORCE ACTIVITY CAMPAIGN GOLDEN SPHINX

JOB DESCRIPTION: CLIENT SERVICING (ONLINE & OFFLINE )

Generating business from existing clients Develop and expand business with existing set of clients Understanding client requirements. Co-ordination with creative teams. Websites/ micro sites management & execution Banner concepts Getting digital / non digital work done as per client brief Contribute to achieving annual revenue growth targets

MARKETING COMMUNICATIONS :

Marketing tools are used to attract attention of prospective customers to a business or its products or services. The more effective an marketing campaign, more the customers it draws, and with greater frequency . ATL,BTL,TTL &INTEGRATED MARKETING COMMUNICATIONS ARE concepts that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Advertising covers any communication that is paid for, from and cinema commercials, radio and Internet adverts through print media and billboards.

ELEMENTS OF MARKETING COMMUNICATIONS :

Advertising Direct marketing Sales promotions Public Relations Events

TYPES OF ADVERTISING
Digital Advertising Link Advertising Viral advertising Incentives advertising Obtrusive advertising

CONCLUSION:
As the client servicing intern at solutions worked under the business director and studied various atl & btl advertising strategies, website design, development, digital advertising (Search, Content, Banner) and online &display advertising. Making client presentations. Understanding the client requirements and de-briefing to technical team. Coordinate b/w client & internal team. projects 1. Samsung mobiles ( Samsung smart partner.com , pop materials, online campaigns & advertising ) 2. MetLife online insurance (website &content development ) 3. Airtel (facebook page,campaigns,promotioanl activities )