COPING AND

ADAPTIVE
CAPACITIES
6.53

Continuation of Risk Factors

CAPACITY

Refers to the positive characteristic of people that may

reduce the risk posed by hazards.

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COPING CAPACITY
The ability to respond from a stressful
situations.

COPING CAPACITY VS. ADAPTIVE CAPACITY

The ability of people, organization, and Refers to the ability to anticipate and transform
systems, using available skills, and resources, to structure, function, or organization to better
face and manage adverse conditions, survive hazard.
emergencies, or disasters, (UNISDR).

Strengthening coping capacities usually develops the resiliency of people to withstand

the effects of natural and human-induced hazards.

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 RESILIENCE
It is the ability of a system, community, or a society exposed to hazard to
resist, absorb, accommodate, and recover from the effects of a hazard in a
timely and efficient manner, including through preservation

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 VULNERABILITY AND CAPACITY

VULNERABILITY VS. CAPACITY

Increasing capacity = reducing vulnerability
High vulnerability = low capacity

Capacity and vulnerability

Highly vulnerable + high capacity Designed with the help and input of architecture
experts in the field 

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 COPING STRATEGIES

PHASE 1: MINIMIZING PHASE 2: DISPOSAL PHASE 3:

RISK AND MANAGING OF PRODUCTIVE FAILURE
LOSSES THROUGH
ASSETS THROUGH
NON EROSIVE
EROSIVE
ACTIVITIES
ACTIVITIES

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WORLD RISK INDEX (WRI)
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 RISK INDEX OF 172 COUNTRIES WERE STUDIED AND RANKED
ACCORDING TO 27 INDICATORS BASED ON EXPOSURE,
VULNERABILITY, AND SUSCEPTIBILITY, AND LACK OF COPING
CAPACITIES, AND LACK OF ADAPTIVE CAPACITIES

Susceptibility Coping Adaptive

Exposure capacity capacity

Refers to the degree of natural
hazards such as earthquakes,
cyclones, floods, floods, droughts,
and rising sea levels an area is
exposed to.
Is the likelihood of a society and Is the state of Refers to the strategies
ecosystem to be damaged when governance, disaster that help communities
natural hazards occur. preparedness and early address the expected
warning systems, negative consequences
medical services, social, of natural hazards and
and material security climate change.
levels.

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TOP COUNTRIES
AT RISK ARE:

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OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

architecture companies on the market Product is more expensive

• Simple and easy to build, compared to the • Companies B & C

complex building materials of the competitors Product is expensive and inconvenient to use

• Affordability is the main draw for our consumers • Companies D & E

to our product Product is affordable, but inconvenient to use

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 OUR COMPETITION

CONVENIENT
Contoso
A

EXPENSIVE AFFORDABLE

C
D

B
E
INCONVENIENT

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 GROWTH STRATEGY
How we’ll scale in the future

FEB 20XX MAY 20XX OCT 20XX

Roll out drafts to local companies Release the drafts to the general Gather feedback from architectural
in the region to help establish the public and monitor press and firms and commercial business
product regional market trends owners to expand availability of
the product

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 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

$40,000

Gross
Clients Orders Net revenue
revenue
$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

Draft plans Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test with businesses Regional launch Deliver to client

Feb 20XX July 20XX Dec 20XX

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FINANCIALS
YEAR 1 YEAR 2 YEAR 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

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MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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MEET THE FULL TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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FUNDING

PROPERTIES ANGEL CASH SHARES

INVESTMENTS
$12,000 $14,000 $32,000 $82,000
Revenue obtained from Amount obtained through Liquid cash we have on Number of shares
property rentals other investors hand converted into USD

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 SUMMARY

At Contoso, we believe in giving 110%. By using

energy efficient building methods, we help
commercial businesses grow and foster a consumer
first mindset. We thrive because of our market
knowledge and a great team behind our product. As
our CEO says, "Efficiencies will come from
proactively transforming how we do business."

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 THANK YOU
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com

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