The Premiere

JOURNALISM
AND THE CAMPUS PAPER
Foundational Concepts on Journalism, Functions, and Parts of the The Campus Paper
 AGENDA

❏ Scope and Nature of Journalism

❏ Tenets of Journalism
❏ Functions and Duties of the Press
❏ The Campus Paper: Its Sections
and Parts
 October 2022
THE PREMIERE Vol. 36 No. 1

NATURE AND SCOPE

JOURNALISM is…
❏ concerned with the collection OF JOURNALISM
and dissemination of news
through the print media as well
as the electronic media.
❏ involves reporting, writing,
“Where there is media,
editing, photographing,
journalism exists.”
broadcasting, or cable casting
news items. Journalism appears in newspapers,
magazines, televisions, radios, and the
❏ from the Latin word “diurna” internet.
which means daily

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 October 2022
NEWSPAPERS Vol. 36 No. 1

❏ oldest and most traditional format of journalism

❏ regularly scheduled
❏ contains current events, informative articles,
diverse features, and advertising
❏ played a large role in the development of
freedom of expression
❏ printed on a special paper called newsprint

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 October 2022
MAGAZINES Vol. 36 No. 1

❏ regularly scheduled (d, w, m, or q)

❏ contain a variety of articles
❏ more relaxed
❏ more informal
❏ thematic and/or subject-based
InFact:
Edward Cave, editor of The Gentleman’s Magazine, is one of the
very first to use the word “magazine”

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 October 2022
TV AND RADIO Vol. 36 No. 1

❏ known as news broadcasting

❏ produced locally in a newsroom or by a
broadcast network
❏ includes sports coverage, weather forecasts,
traffic reports
❏ live broadcasts are usually offered throughout
the day

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 October 2022
INTERNET Vol. 36 No. 1

❏ digitized versions of the newspaper

❏ independent bloggers, vloggers, and other
content creators

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October 2022
THE PREMIERE Vol. 36 No. 1

TENETS OF
JOURNALISM
❏ Responsibility
❏ Freedom of the Press
❏ Independence
❏ Objectivity, Truthfulness, and Accuracy
❏ Fairness

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 October 2022
RESPONSIBILITY Vol. 36 No. 1

❏ be aware of your obligations to your readers

❏ write the truth whatever it costs
❏ be a transmitter of veracity
❏ you are not liable to the company or the
organization but to the public/readers

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 October 2022 FREEDOM OF THE PRESS Vol. 36 No. 1

❏ should primarily be safeguarded by the people of

media
❏ any topic under the sweltering heat of the sun
may be written so long as there is no infraction
to the existing laws of the land

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 October 2022
INDEPENDENCE Vol. 36 No. 1

❏ your services should be committed to the

interest of the general public and not driven by
the interest of money (envelopmental
journalism)

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 October 2022
OBJECTIVITY, TRUTHFULNESS, Vol. 36 No. 1
and ACCURACY

❏ check the veracity of the data and information

❏ do not conceal the truth (by fabricating,
misquoting, and/or publishing erroneous stats)
❏ avoid conflicts of interest
❏ avoid partisan news and biased interviews
❏ know the difference between news and opinion

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 October 2022
OBJECTIVITY, TRUTHFULNESS, Vol. 36 No. 1
and ACCURACY

Guidelines to attain a balanced story accdg. to Teel and

Taylor (1983):
❏ stick to the facts
❏ never insert your personal opinion
❏ be discreet in the use of adjectives
❏ avoid cheap shots
❏ somebody with something to say deserves a forum
❏ assess you alliances (remember that you are an
observer, not a participant)
❏ listen to your editor
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 October 2022
FAIRNESS Vol. 36 No. 1

❏ it is a matter of presenting the topic

❏ exercise telling the truth
❏ put the information in the right perspective

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 October 2022
THE PREMIERE Vol. 36 No. 1

FUNCTIONS AND DUTIES OF THE PRESS

The traditional roles of the campus paper were specified by

Harold Spears and C.H. Lawshe Jr. in their book, An Introduction
to Journalism.

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 October 2022 AID TO THE STUDENTS Vol. 36 No. 1

❏ provides an opportunity for interesting writing;

❏ gives students the opportunity to learn how to
read the newspapers;
❏ acts as a stimulus to better work;
❏ develops students’ powers of observation and
discrimination concerning relative merits of news
articles;

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 October 2022 AID TO THE STUDENTS Vol. 36 No. 1

❏ serves as an outlet and motivation for

journalistic writing;
❏ offers training in organization, business
methods, commercial art, salesmanship,
bookkeeping, and business management; and
❏ develops qualities of cooperation, tact, accuracy,
tolerance, responsibility, and leadership.

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 October 2022
AID TO THE SCHOOL AND Vol. 36 No. 1
COMMUNITY

❏ informs the community on the work of the

school;
❏ publishes school news;
❏ creates and expresses school opinion;
❏ makes known the achievements of the school;
❏ helps unify the school
❏ encourages and stimulates worthwhile activities;

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 October 2022
AID TO THE SCHOOL AND Vol. 36 No. 1
COMMUNITY

❏ develops right standard of conduct;

❏ provide an outlet for student suggestions for the
betterment of the school;
❏ develops better interschool relationship;
❏ develops school spirit; and
❏ develops cooperation between parents and the
school.

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 October 2022
THE MODERN PAPER’S Vol. 36 No. 1
FUNCTIONS

❏ Information Function
❏ Opinion Function
❏ Education Function
❏ Watchdog Function
❏ Laboratory Function
❏ Documentation Function
❏ Entertainment Function
❏ Developmental Function

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October 2022
THE PREMIERE Vol. 36 No. 1

Sections and
Parts of the
Campus Paper
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FRONT
PAGE
 NAMEPLA
TE
FRONT PAGE

BANNER
RUNNING
HEAD DECK

BANNER
PHOTO
FRONT PAGE

byline

box
 FRONT PAGE

column rule
columns

INDEX
FRONT fold
PAGE
FRONT
PAGE
 ear
ear
FRONT PAGE

kicker/
hammer
FRONT PAGE

cutline
EDITORIAL
PAGE
 editorial
cartoon
masthead
EDITORIAL PAGE

editorial
proper
 editorial
EDITORIAL PAGE

column
EDITORIAL PAGE

op-ed
folio
SPORTS
PAGE
 kicker/
SPORTS PAGE

hammer
overline
SPORTS PAGE
SPORTS PAGE
 OTHER
SECTIONS
AND
PARTS
FEATURE PAGE
FEATURE PAGE
FEATURE PAGE
 SCIENCE AND TECHNOLOGY
OTHERS

SECTION

DEVELOPMENT COMMUNICATION

LITERARY SECTION
Date
Thank You! Your Header Here

First / Last Name

(123) 456-7890
Your Company

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 The Premiere

JOURNALISM
AND THE CAMPUS PAPER

Thank
Foundational Concepts on Journalism, The Campus Paper, and The Staff

You! OCTOBER 19, 2022