• How this company innovated

• Reliance Jio Infocomm Limited popularly known as Jio is India’s

largest telecommunication company, founded by Mukesh Ambani. The
company was registered in the year 2007 as Infotel Broadband
Services Limited (IBSL) and in the year 2010 Reliance Industries
Limited bought a 95% stake in IBSL. After this IBSL was renamed to
what we know as now Reliance Jio Infocomm Limited.
• India’s first 4G LTE network, Jio began in 2010 as a bet by longtime
wireless innovator Reliance Industries that it could help the country
compete in what Reliance president Kiran Thomas calls “the fourth
industrial revolution, which will be defined by information, data, and AI.”
To build a next-gen broadband infrastructure, the company installed more
than 100,000 new cell towers, laid some 155,000 miles of fiber, and built
500,000 square feet of cloud data centers. It then created a device, JioFi,
to enable existing smartphones to connect to its 4G network via Wi-Fi,
and launched its own mobile phone. Most importantly, when Jio debuted
in September 2016, it had to persuade Indians “to overcome their fear
factor with consuming data.” Jio dropped the price from as much as $60
per gigabyte to less than $1 and gave the service away for free for the first
six months. The bet has paid off: In less than 15 months, Jio signed up
more than 150 million customers
• The business strategy of Reliance Jio is one of the biggest reasons for
its success. The use of the AARRR strategy to penetrate the market
adds huge growth to the company. This strategy includes 5 key
components to help a business acquire and retain customers creatively
and cost-effectively
BUSINESS MODEL OF RELIANCE JIO
The business model is used to determine a company’s plan
for generating revenue. It determines the products or
services the business plans to sell, its identified target
market, and any anticipated expenses.
Reliance Jio used a loss-leading strategy which means it sold
its products or services at a price lower than the actual price
in the market. Reliance Jio initially started giving its users
free of cost data and voice calls for a long period of time
which helped them gain a large customer base and a higher
market share.