INTERNATIONAL STRATEGIC ALLIANCE

LECTURE # 5
BUS685, SEC # 1

Dr. Muslima Zahan

Associate Professor
School of Business and Economics
North South University
Dhaka, Bangladesh
INTERNATIONAL CORPORATE COOPERATION

 Strategic Group

 Each participant in a strategic alliance is motivated to promote

its own self-interest but has determined that cooperation is the
best way to achieve its goals.
BENEFITS OF
 Ease of market entry
 Shared risk

 Shared knowledge and expertise

 Synergy and competitive advantage

Case Analysis

Sources: Griffin’s Book, chapter 13

 Thank you