Dr Rajesh Tripathi

MA Englit, MBA, NET , PhD in Strategic Management (MNNIT),

Total professional experience 14 years
Teaching experience 9 years
Area of interest
• Strategic Management
• IPR
• Technology Management
Business Policy and Strategy: An Introduction
 What is Strategy
 Evolution
 Nature and Purpose of strategy

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Evolution of strategy
 Greek word-Strategos: art of generalship
 Art of war by SunTzu
 HBS model elucidates "strategy" as a systematic roadmap of
purposes and policies defining the company and its business.
 Bruce Henderson, founder of Boston Consulting Group,
wrote that Strategy was a deliberate search for a plan of
action to develop a business’s competitive advantage and
compound it (Henderson, 1989)