Market

Research
Presented by:
Aliah Marweene P. Sampan
Shaine Q. Cruz
Ivory Via D. Mariano
Irish Angel D.C. Reyes
Prynze Jermel Balino
 Effectiveness of
Traditional and
Digital Marketing : A
Comparative Study
Problem and Objectives
Problem: The consumer and entrepreneur’s receptivity
to traditional and digital marketing methods.

To have a deeper
1 understanding on the two
marketing method.

To determine which of the

2 two marketing method is
more effective.

To determine what marketing

3 method is preferrable by
entrepreneurs.
 Traditional Marketing
Traditional marketing can be more expensive than
digital marketing. This is especially true when you
add in the total costs of production and the media
buy. Con: Traditional marketing is often not as
measurable as digital marketing.
 Digital Marketing

Digital marketing is the component

of marketing that utilizes internet
and online based digital
technologies such as desktop
computers, mobile phones and other
digital media and platforms to
promote products and services.
 Research Methodology

Qualitative Research

The term “qualitative” refers to

something’s nature or standard as
opposed to its quantity
Required Data

The expected data in this study are :

● Definition of traditional and digital

marketing.

● The perspective of consumers and

entrepreneurs onto those marketing
methods.
 Research Design

Descriptive Research

Descriptive research design is a

type of research design that aims to
obtain information to systematically
describe a phenomenon, situation , or
population.
 Population

The respondents of the study are

the consumers and entrepreneurs.
The researchers conducted a
survey on 10 entrepreneurs and 10
consumers.
 Data Collection Method

Questionnaire

Is a research tool made up of a

list of questions used to collect data
from respondents during a survey.
 Collected Data
Consumer Questionnaire

I. 10 consumers selected Digital Type of Advertisement that hooks them the

most.

II. 10 consumers selected that the mentioned digital marketing type of

advertisement is effective.

III. 10 consumers selected that the mentioned traditional marketing type of

advertisement is somehow not effective.
 Entrepreneur Questionnaire
I. 8 out of 10 entrepreneurs stated that they use digital marketing as their business
startegy. 2 out of 10 entrepreneurs stated that they use traditional marketing as
their business strategy.

II. Entrepreneurs stated that they choose digital marketing as their business
strategy because it’s more convenient, less hassle, easy access, and it is relevant
and timely up today’s time.

III. Entrepreneurs also stated that the reason why they chose digital marketing as
their business strategy is because it allows them to interact with the customers on
more personal level.

IV. Social Media Advertisement

V. Printed Ads (Flyers)

 Data Processing

In conclusion, Digital Marketing

appeals more to the consumers, and
more preferable by the entrepreneurs.
Results

Out of 20 respondents, digital

marketing was chosen as the more
effective and preferred marketing
strategy, according to the study's
findings.
 Recommendations
For Consumers

- Whatever type of marketing advertisement you find more

appealing, you should still be wise on purchasing decisions.
Check the quality, check if it is worth the money.

For Entrepreneurs

- When running a business, advertising plays a significant role in

the process. The entrepreneur's capabilities and preferences will
determine the marketing strategy used. If you want to reach more
people, consider using digital marketing. If you want to
communicate with customers directly, use traditional marketing.
Thank you for
listening!!!