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Kotler MM 14e 05 Ippt
Kotler MM 14e 05 Ippt
5
Creating Long-Term
Loyalty Relationships
Chapter Questions
What are customer value, satisfaction, and
loyalty, and how can companies deliver them?
What is the lifetime value of customers and
how can marketers maximize it?
How can companies attract and retain
customers and cultivate strong customer
relationships?
What are the pros and cons of database
marketing?
Customer Profitability
Customer Equity
Lifetime Value