DOMINGO, VINCE

RAMELB, ATHEIA

SWO
T
AN AL YSI S
Founder: SOCORRO RAMOS

National Book Store is a retail company based in

Mandaluyong, Metro Manila, Philippines. It operates
a bookstore and office-supplies store chain of the
same name. It is the largest bookstore chain in the
Philippines with over 230 branches nationwide.
SWOT
ANALYSIS
A framework used to
evaluate a company's
competitive
position and to
develop strategic
planning.
Strengths Weaknesses

They have all the Their advertisemens

needs of their on their website is
customers. rarely updated.
They have the Their products are too
best Branch expensive unlike
locations. other school and
Self- office supplies stores.
motivated They lack information
Employees. system for their
They continue the marketing and sales.
endless development
of their stores
together with their
business partners
Opportunities Threats

Promotional strategies Competitors in this

serving their customers industry offers better
evey fix season (e.g. products at more
back-to-school promos). affordable price.
Lowering some of their Becoming other
product price. brands to be
Or cutting some cost patronized.
by trying other The development of
suppliers. technology imposes a
threat to their literary
or printed products.
THANK
YOU