RED DESIGN

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202X BUSINESS PLAN
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Reporter:Siyuanc
INTRODUCTION
 SBT is one of the leading automobile trading companies
whose headquarter is located in Yokohama, Japan. Each
and every automobile in our great inventory is purchased
after careful appraisal and inspection in Japan, South
Korea, United States, UK, or Germany.

 Since our first entry into the market, we have been

growing with innovative ideas, improved technologies,
and solid systems. Our customers can select cars by using
our powerful search engine from our inventory.

 SBT also let registered customers participate in

automobile auctions, where you may find your favorite.
Our discerning and experienced buyers can bid for your
selection in place of you. We perform thorough
inspection for each automobile.
PRODUCTS AND SERVICES OF THE COMPANY
 AUCTION SERVICE
 Japan used cars auction is a method of selling used cars based on the auction bidding
system.
 Japan used cars auctions provide high quality Japanese used cars.
 There are more than 100 different Japanese used car auction houses throughout Japan
with over 140,000 Cars listed every week.
 We can assist you in finding the specific vehicle you are looking through our Auction
Service
 CAR TRACKING
Track Your Car is an easy-to-use system which tells you complete details of your car after Ship OK and issue of B/L. Once the car is
shipped and the bill of lading is issued, you can login using your email ID and password in the data entry screen and all the
necessary and sufficient details will be displayed within a few seconds.

Now you can get the location of your car(s) and the scanned copies of important
documents by clicking a few times!
・ Export Certificate
・ Document Review
・ Exact Shipping Date
・ Consignee Details
・ Copy of B/L
・ Arrival Date
・ Shipping Details
We never put anything before Integrity and Trust between our customers and us!
 SBT's INSURANCE
SBT and Insurance company has jointly agreed to create a maritime insurance program. The first of its kind in the history of trading
industry to be offered to customer all over the world.
 DAMAGE CONDITION REPORT
In case, the car you have received is damaged in any way, we will evaluate the damage. After case evaluation, if damage is found
on our end, we will be taking responsibility and offer compensation or repairing charges to you. The evaluation process includes
internal and external inspection (body, wheels, interiors, etc.) and accident photographs, to estimate accurate damage
reimbursement.
Verification of Complaints
 When you register a complaint, it is sent to our customer service
department; they will reach out to you instantly.
 You will be requested to send them every conceivable evidence to
back your claim.
 They will take time to study every detail of the case to validate it
effectively.
 The case’s report is created with your registered complaints. The
report is sent to the Sales Team for further verification.

Decision of Compensation
 After reviewing the report, the Sales Team communicates with all the
stakeholders involved in this deal to authenticate the case.
 When the damage claim is approved by the Sales Team, the
compensation that must be provided for the damage is decided.
 Be mindful of the fact that compensation differs from case to case. It
is negotiated among the Sales Team and the authority based on the
case’s severity.

Offering Repair or Compensation

WHAT HAPPENS AFTER YOU FILE THE REPORT?  Eventually, we conduct a meeting with you where we offer the
We have designed a systematic process to ensure complete compensation or repair with complete reasoning and the breakdown
of every damage.
transparency that allows us to maintain a proper structure  The compensation or repair is decided according to the case’s
for the post damage situations. intensity.
 We promise that the issue does not occur again because your trust
and confidence in us are of utmost importance.
 REQUEST A CAR
Request any Used Japanese Car and we will buy it from the auction for you.
 SHIPPING SCHEDULE
 A way to plan out your business' shipments and deliveries in advance based on your supply
chain and customer demand. It is a common practice for large and small businesses to
improve efficiency and give your partners and customers peace of mind.
 CHASSIS CHECK STORAGE SERVICE
Determining the date of issuance of the Japanese We now offer customers storage services so you
car. could delay shipments and observe how day to day
situation changes in your country.

 Storage period is counted from the date of the order, to the date of
shipment departure

 Your shipments are handled as quickly as possible as usual unless the

storage service is ordered

 The vehicles already booked for shipments are already at export custom’s
custody therefore this storage service is unfortunately inapplicable.

 If you need or are considering the storage service, please contact your
Sales Manager in charge or our Customer Service Team at
csd@sbtjapan.com 24/7 to avail.
 VISION AND MISSION STATEMENT OF THE COMPANY

VISION
With the growth of developing countries and increased awareness of resource saving, the needs for
used automobiles have been and will be becoming greater and greater. Our worldwide services will
assist and promote your business according to the global trend.

MISSION
YOUR TEXTprovide
To continuously HERE better service to our customers all around the world, and pursue customer
satisfaction with constant efforts and passion in used automobile industry.

BUYER’S POWER
Buyers have the power to
influence price and the
quantity of products sold.
Powerful buyers can bargain
on volume or switching costs
or they can find substitute
products. Price sensitivity also
impacts the buyer/seller
relationship.
INDUSTRY ANALYSIS
SUPPLIER POWER
Suppliers have the power to
influence price, as well as the
availability of resources/inputs.
Suppliers are most powerful when
companies are dependent on them
and cannot switch to other suppliers
because of higher costs or lack of
alternative sources.
NEW ENTRANTS SUBSTITUTE RIVALRY
New entrants are businesses that Industry rivalry usually takes the form
A substitute product is a product
want to enter your market.  Your of jockeying for position using
from another industry that offers
power is affected by the ability of various tactics (for example, price
similar benefits to the consumer as
others to enter the market. New competition, advertising battles,
the product produced by the firms
competitors can easily enter your product introductions).
within the industry.
market when there are low entry
costs.
 EXTERNAL FACTOR EVALUATION MATRIX

Company

 
Critical Succes Factor Weight Rating Score  

0.11 3 0.33
New trade agreement

0.09 1 0.09
New supplier
Opportunities 1
0.24 2 0.48
Increased demand

0.1 1 0.1
Decreased tax rate

0.17 4 0.68
Expiring contract

0.03 2 0.06
Predicted natural disaster
Threats 1.4
0.14 3 0.42
New law / regulation

0.12 2 0.24
New competitors

1   2.4
  Total
 INTERNAL FACTOR EVALUATION MATRIX

Company
 
Critical Success Factor Weight Rating Score  

Diversified Income 0.1 4 0.4

Brand Reputation 0.08 3 0.24

Strong Patents Portfolio 0.07 4 0.28

Strengths Employee & HR Advantage 0.02 3 0.06 1.92

Competency in M & A 0.06 3 0.18

Distribution Channels 0.11 4 0.44

0.08 4 0.32
Strong Product Portfolio

Debt Level 0.1 1 0.1

Over dependence on Sales 0.13 2 0.26

Profit Margin 0.07 2 0.14

Weakness 0.82
Price Competition 0.09 2 0.18

Organizational Culture 0.04 1 0.04

0.05 2 0.1
Environmental Impact
1   2.74
  Total
 COMPETITIVE PROFILE MATRIX

  ICM JAPAN SBT JAPAN BLAUDA JAPAN

Critical Succes Factor Weight Rating Score Rating Score Rating Score

Strong online presence 0.12 3 0.36 3 0.36 4 0.48

Market Share 0.12 2 0.24 4 0.48 4 0.48

Brand reputation 0.12 2 0.24 3 0.36 1 0.12

Superior IT capabilities 0.12 3 0.36 4 0.48 4 0.48

Level of services 0.1 4 0.4 3 0.3 1 0.1

Sales per employee 0.1 1 0.1 2 0.2 3 0.3

Successful promotions 0.08 1 0.08 2 0.16 1 0.08

Variety of distribution channels 0.08 4 0.32 2 0.16 2 0.16

Range of products 0.05 3 0.15 1 0.05 2 0.1

Low cost structure 0.05 1 0.05 3 0.15 4 0.2

Successful new introductions 0.05 3 0.15 3 0.15 3 0.15

Customers retention 0.01 2 0.02 4 0.04 1 0.01

Total 1   2.47   2.89   2.66

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SWOT MATRIX
S-O
STRENGTH OPPORTUNITIES
Efficient resource recovery in
• Industry leader in sales a circular bio economy model • Changing customer needs
• Strong company image • Growth through acquisitions
• Dealing globally • Introduce their own product
•
•
New vision and strategy
Strong presence in Japan
W-0 • Get agents in every country
Improve first call resolution
•
•
Knowledge of all markets
Stock cars available for all countries
by using latest technology S-T
and make track complaints
using help desk software or Being a Industry leader in
erp system. sales over come on
intense competition and
W-T use as its own favor.

Emerging markets may

WEAKNESSES have unstable, even volatile, THREATS
governments. Political unrest
• Weak presence in the emerging market can cause serious
• Intense competition
• Customer dissatisfaction consequences to the economy • Natural disasters
• Depending o shipping company and investors. • Exchange rates
• Changes in Import policy
• Web site hacking
 SPACE MATRIX

Formula:
Internal Strategic Position   External Strategic Position
Y Axis : FS-ES (5-3.25 = 1.75)
1 Worst and 6 Best   (6) Worst and (1) Best
x Axis : IS-CA (4.75-1.75 = 3)
Financial Strength (FS) Score Environmental Strength (ES) Score
Return on investment   5 Technological changes   -2
             
Leverage   4 Rate of inflation   -5   6  
Liquidity   6 Elasticity of demand   -2 Conservative Aggressive
Cash Flow   5 Taxation   -4    

Total (Average)   5 Total (Average)   -3.25   1.75  

  3  
   
Internal Strategic Position   External Strategic Position
-6 6 
(6) Worst and (1) Best   1 Worst and 6 Best    
Competitive Defensive Competitive
Advantage (CA) Score Industry Strength (IS) Score
   
Market share   -1 Barriers to entry   6
   
Product quality   -1 Growth potential   4
      -6     
Access to
Brand and Image   -3 Financing   4
Product life cycle   -2 Consolidation   5
Total (Average)   -1.75 Total (Average)     4.75
 BCG MATRIX

Star
Toyota
?
Volkswagen
Honda Isuzu
Nissan Volvo
Suzuki Peugeot
Mitsubishi
Daihatsu BCG
Matrix
Cash cow
Hyundai
Dog
Jeep Citroen
Ford Kia
Jaguar
EVALUATION OF BUSINESS MODEL
EVALUATION OF BUSINESS MODEL
EVALUATION OF BUSINESS MODEL
EVALUATION OF BUSINESS MODEL
EVALUATION OF BUSINESS MODEL
Blue Ocean Strategy
 04
Part four
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 THANKS
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Reporter:Siyuanc