Organization study

Travancore cements ltd, Kottayam Sruthy. R. Nath 2nd MBA

contents

y Introduction y Profile y Departmental Study y Conclusion

Introduction
y Cement production was started by ancient Romans. y Modern method of cement production was introduced by

Joseph Asp Din of England. y Cement production in Kerala started during the time of Sir C. P. Ramaswamy Ayer, Divan of Travancore State. y First cement plant started operating in 1946 in Kerala.

About the company

y TCL started by Sir C.P Ramaswamy Iyer in 1946 y F L Smith & Co, Denmark built the company y Major producer of white cement. y Wet process is used y Only company using lime shell as the raw material y Has a capacity of 66,000 tons per annum(2000) y Vembanad white cement & Super Shelcem cement paint are

the major products.

y ISO 9001:2000 certified company (2001) y 100% government undertaking company from 2000 y Company now undergoing the Decline level of its life cycle. y Main branch is in Kottayam with branches in Trivandrum and

Ernakulum. y Depots in Bangalore, Coimbatore, Vijayawada.

Vision

y To be a leader in the Indian Cement industry and providing

customer delight and enhancing shareholders value.

Mission
Having a unique role in the Heavy Industry sector of the country, the company is committed for catering the society towards the specific need expected by producing quality product at a customer friendly price while keeping sustained growth of the organization and total growth of the society

Objectives
y To be the leader in the cement industry y To provide a pleasant working environment y To earn maximum profit y To do the best as a socially responsible organization y To make a mark in the history of cement industry in India. y To expand the product line to overcome the losses

Product Profile
y Vembanad white Portland cement. y Super Shelcem cement paint. y Shell Prime Dry Cement Primer y Sheltex Emulsion Paint y Vembanad Wall Putty

Method of Cement production

y White sand+ Calcium= Mixture y Mixture+ Clay= Slurry y Pumped to slurry silo y Slurry base to Kiln(burning) y Clinker+ gypsum= White cement

Major departments
y MARKETING DEPARTMENT y FINANCE DEPARTMENT y PERSONNEL DEPARTMENT y PURCHASE DEPARTMENT y PRODUCTION DEPARTMENT

Sub Departments
y WORK SHOP y LABORATORY y ELECTRICAL y MATERIAL HANDLING y CIVIL & SECURITY y CAMP & SANITARY y MEDICAL y TIME OFFICE y WATER & GENERAL TRANSPORT

Production/Running Plant
y Heart and soul of the organization y Converts raw material(lime shell) to finished Product( white

cement) y Function starts from dredging of raw material to production of white cement. y Has 300 employees and 25 office staffs

Various functions
y Dredging And Storage Of Lime Shells y Processing Of Lime Shell, White Sand & White Clay y Processing Of Clinker y Processing Of Cement

Structure
y General Manager y Deputy manager y Junior manager y Junior executive y Charge hands y Senior machine operators y Machine operators y Helpers

Purchase department
Functions Of Purchase Department in T C L y Placing order y Inviting quotations y Correspondents Various process followed
y Purchase Requisitions y Exploring The Sources OF Supply & Selecting The Supplier y Purchasing Order y Receiving & Inspecting Materials y Checking & Passing Bills Of Exchange

Structure
y General manager y Joint chief manager (purchase) y Junior manager(purchase) y Junior executive officer y Office assistance

Marketing Department
y The company has a well established marketing department. y Efficient sales force under the Marketing Manager y TCL has got 14 sales representatives throughout Kerala.

Marketing channel distribution

Company

Depots

Stockiest

Dealers

Customers

Discount allowed by TCL

y The company gives trade discount of 10% and cash discount

of 4% for purchase of 250 kg and above. The company allows 3% discount on freight allowances and 3% on special discount. In every three months, the company gives 1% quantity discount for 200kg, 2% discount for 50kg. They also give an annual discount of 3%.

Laboratory
y The major function of the laboratory is the quality testing. y Quality testing is done at every stage and any insufficiencies

are reported. y It has a chief chemical engineer and three lab assistants . y All the equipments are from F L Smith

Electrical department
y It deals with conversion of the electric supply to the required

power for each machines y Takes care of all the electrical functions and repairs y It has an chief electrical engineer, two sub engineers, five foremen, and seven assistants.

Work shop
y Deals with the repair of all machineries and equipments. y The employees are

Fitters ii. Welders iii. Blacksmiths iv. Carpenters v. Engine mechanics vi. Kalians
i.

Packing department
y Major function is two pack the finished product into different y y y y

packs TCL provide packages of 5kg, 10kg, 25kg, 50kg. Consist of a semi automated machinery for the packing purpose Has 20 employees with two superintend Also performs the loading and unloading function.

Major competitors
y For white cement
y JK white cement, y Birla white cement, y Razal Kima Cement (RKC) y For Shelcem cement paint y Durocem, y Trucem, y Snowcem

Employees Strength
y Total staff y Total operatives y Total strength y Officers y Casual workers y Grand total

= =

136 male + 31 female = 167 286 male + 26 female = 312 = 479 = 26 = 5 = 510

conclusion
y TCL Kottayam is the pioneer in the white cement industry. y The study provided useful insights into the company and its functioning. y The VembanadWhite Cement is the forerunner among other cements. y The vision of the founders and the commitment of the workers led the TCL ahead.

y It is true that the TCL is strangled with tight competition. But it can surely overcome by

innovative strategies by making TCL products available everywhere.

y The bright prospects of The TCL lies in implementation of new technology, improving

market strategy, optimum utilization of employee potential and welfare of the employees.

THANKYOU