A.S. M.

Rozibul Basar
ID: 2210085732
14th Batch, MBA for BBA graduate
IBA, University of Rajshahi
Presentation Topic: An over all concepts
of Marketing Theory and Practices.
 o Basic concepts of marketing

 Understanding the marketplace and

customer needs

 Designing a customer-driven marketing

strategy
 Building customer relationships

 Capturing customer value

o Strategic marketing partners
o The marketing environment
o Customer insights
o Consumer buyer behavior
o Business markets
o Customer-driven strategy
o Building customer value
o The product life cycle
o Pricing strategies
o Marketing channels