AGROINDUSTRIALIZATION IN THE

BICENTENNIAL OF BRAZILIAN
INDEPENDENCE
AN ANALYSIS BASED ON THE REALITY OF ALFA FOODS
AGROINDUSTRY
 To make a historical survey of the constitution of Brazil in relation to its
industrialization. Citing the basic products of the country's economy and
01 its delay in the search for added value.

To Ccontextualize and define the agro-industrialization process, making

SCHEDULE
clear the past and current impacts of the country's late industrialization in
02 all sectors, including agriculture.

To Present a proposal for a solution, including the Natureat Alimentos

03 case to illustrate some solutions for strengthening agro-industries in

Brazil.
 Brazil: how did it all start?
A retelling of history from Fleury and Fleury (2012)
01
In 1500 the Portuguese arrived
in Brazil. There began a long
process of European domination
over the natives.
02
There is a division between East
(Portugal) and West (Spain). By
the Treaty of Tordesillas in 1494.
03
The Portuguese exploration of
the country follows. From 1500
to 1822, Brazil becomes a
colony of Portugal.
04
Already in the century XIX,
characterized by the declaration
of independence in 1822. The
period that followed, until 1889
when the country proclaims the
Republic, Brazil had two
monarchical rulers: D. Pedro I
and D. Pedro II.
05
The fifth fact is perceived by this
diversification of production.
And for an economy that exports
agricultural products and
imports consumer goods, such as
machinery, equipment and
infrastructure goods.
Industrialization
Which one?
Transformation
of raw material
in
NEW PRODUCTS
The agro+industry
marriage
 Europe
America Asia

Africa
Brazil
 THE AGRO+INDUSTRY MARRIAGE
01
Projeto RECA:
Consortium and Densified Economic Reforestation -
RECA (1989). It is an agro-industry formed by 300
farming families in the Amazon biome. With more
than 40 species of fruit and medicinal plants (acerola,
passion fruit, açaí, pineapple, guava, honey, sweets,
jellies and liqueurs).
02
Natura Ekos
It operates in the Amazon biome. Company operating
in the cosmetics sector (1969). It became a
multinational. They acquire raw material from 34
local communities in the Amazon, organized in the
form of associations and cooperatives.
03
Natureat Alimentos
Agroindustry located in the southern part of Brazil. In
a large cassava/cassava producing region. It promotes
the production and processing of peeled and frozen
cassava for restaurants, supermarkets and industrial
kitchens.
 O CASAMENTO AGRO+INDÚSTRIA
01
Projeto RECA:
Consortium and Densified Economic Reforestation -
RECA (1989). It is an agro-industry formed by 300
farming families in the Amazon biome. With more
than 40 species of fruit and medicinal plants (acerola,
passion fruit, açaí, pineapple, guava, honey, sweets,
jellies and liqueurs).
02
Natura Ekos
It operates in the Amazon biome. Company operating
in the cosmetics sector (1969). It became a
multinational. They acquire raw material from 34
local communities in the Amazon, organized in the
form of associations and cooperatives.
03
Natureat Alimentos
Agroindustry located in southern Brazil. In a large
cassava/cassava producing region. It promotes the
production and processing of peeled and frozen
cassava for restaurants, supermarkets and industrial
kitchens.
The case of Natureat
DIAGNOSIS
a) the lack of qualification of the founder entrepreneur of Natureat for the use of management information
systems aimed at planning and controlling production;

b) lack of cost management systems, causing a lack of preparation in the Organization's pricing policies;

THEORETICAL REFERENCE
a) Innovation: According to Schumpeter (1939), it corresponds to the placing on the market of a process, product
or idea recently invented with the purpose of its commercial exploitation. Like the creation of a SIG to manage
the finances of an agro-industry.

b) Management Information Systems-SIG: According to Mitroff and Linstone (1993), an information system
(IS) is a system of interrelated components to produce knowledge about a problem, or issue of importance.
MATERIALS AND METHODS

Phases: i) descriptive-analytical and ii) propositional

In the first phase, primary and secondary data be collected, analyzed under a Throughout the research, employees and the Naureat founder Company
qualitative and quantitative approach according to Flick (2009). In the second participate, since the involvement of professionals in research in the area of
phase, software is developed and implemented. Management and Business is a challenge to be overcome.
RESULTS
Production capacity and work team.

Elaboration and implementation of SIGAF, at Natureat.

Improvement in the entrepreneur's decision-making process.

Cost management supported by SIGAF data generates greater competitiveness in

the business.

JavaFX library as a choice to host the elaborated software.

O SIGAF RELATÓRIO FINANCEIRO - RECEITAS E CUSTOS - 06/2021- 06/2022
200 years of independence -
what do we have to
celebrate?
01 02 03
The growth of the agro- Products with higher added The agro-industrial sector demands
industrial sector value innovation and entrepreneurial vision
Thanks:
jean.marcus