Red Ocean Strategy

Strategies to Enter the Red Ocean Market

• Creating a Disturbance

• Innovation

• Providing Value
 Pros of Red Ocean Strategies with this
Product

• Red Ocean Strategies are Less Risky

• Future Clarity

• Requires Limited Resources

All about the Electric Vehicle
• No fuel required so you save money on gas

• Environmental friendly as they do not emit pollutants

• Lower maintenance due to an efficient electric motor

• Better Performance
Electric Bike Vs Petrol Bike Cost
Why Electric Bikes are so Expensive?
Range Concern- Electric Bikes Vs Petrol
Bikes
Electric Bike Vs Petrol Bikes- Running Cost

Conclusion- What to Buy?

Mobility in India
Travel Behaviour
Ecosystem
Distribution Channel
Forecasts for Adoption
 Characteristics of Red Ocean Strategy with this product

• Focus on competing in an existing marketplace.

• Focus on beating the competition in the market.
• Focus on the value/cost trade-off. 
• Focus on exploiting the existing demand in the market.
• Focus on performance by implementing better marketing, a lower cost
base, etc.
Frequently Asked Question About the Red Ocean
Strategy

How Can Companies Adopt the Red Ocean Strategy?

#1. Don’t Offer a Product; Offer a Solution.

#2. Find a New Audience
#3. Pricing
#4. Skilled Employees
#5. Advertising
Presented by,

Siddhesh Pandit
Snehal Pardeshi
Akash Saraf
Ahraz Ali
Vikas Tiwari