Learning objective.

 Students will be able to differentiate between

marketing and macro marketing.

 How it is emphasizing whole system?

 Students will be able to understand marketing

functions.
Macro marketing
A social process that directs an economy’s flow of
goods and services from producers to consumers in a
way that effectively matches supply and demand and
accomplishes the objectives of society.
Consumers & producers
It is the difference between the
amount of product the producer
makes and the amount that
consumers want to buy.

It is the difference between the range

of items carried by a supplier and
the items required to satisfy the
needs of customer.
Task 1
Q1. How macro marketing is emphasizing on our
whole system?

Q2. How we can classify separation between

consumers and users?
Functions of marketing.
Functions of marketing includes buying, selling,
transporting, storing, standardizing and grading,
financing, risk taking, and market information. They
must be performed in all macro marketing systems.
These functions are compulsory but may differ
among nations and economic systems.
Lets take a closer look at each of these functions.