AAPT Pvt. Ltd.

Company

Presented By: Aakash Gupta- 01 Anil Kundal- 07 Parul Mahajan- 24 Taresh Baru- 37

Executive Summary
AAPT

Stores will be a new player in the market of sports retailing. business is set up by four entrepreneurs who saw an opportunity in the day-to-day happening in the world of sports these days. business will open its first store in Mumbai and then carry on expanding from there. business is equally owned by its four founding partners

The

The

The

Introduction
AAPT

is a sports retailing company located in Mumbai. The idea for the company stems from a group of entrepreneurs who saw an opportunity in todays sports crazy world. sports industries have grown tremendously in recent years, and the target market has an affinity for sports equipments & clothing.

The

Mission
Our mission is to provide our customers everything they ask for by holding the largest retail sports network in India. Through extensive research and careful attention to our customers needs and suggestions, we commit with passion to serve the best.

Vision
y

Our strategic vision is to become one of the top sports retailers in the world by delivering healthy, sustainable growth with outstanding return on investment.

Goals
a high quality brand among the active sports retailing market.
Develop

brand awareness through events, marketing and online communities. the Mumbai market and then expand nationally.
Achieve Capture

Create

year.

sales of at least Rs.10,00,000 in the first

awareness of active lifestyle sports through grassroots sponsoring of amateurs.

Expand

Strategy and Implementation

AAPT

works with several manufacturers around the world. It doesnt produces anything by itself. The company just purchases sports stuffs from around the world and then sells them through its stores.

A strong online presence, through online communities and advertising, will be utilized to drive a grassroots marketing campaign, helping to lower costs. management team has developed strong alliances with several key people in the industry that will assist in the marketing, manufacturing and distribution of the products.

The

Sales Strategy
Targeting

our marketing efforts more effectively. services that enhance the shopping

Developing

experience.
Training

and developing sales associates in order to effectively service the customer.

awareness of AAPT Stores within the retail consumer marketplace. future sales opportunities that allow for continued growth of the business.
Develop

Increase

Marketing Strategy
Newspaper/Print Press

Ads

Releases Team/Tournament Sponsorship Event Sponsorship Grand Opening Customer Discount Card Yellow Pages Web Marketing

Products and Services

AAPT

provides high quality sports stuff which are being used at any sports event happening across the world. equipment, apparels, footwear, accessories, etc are just a few of the product lines that the company offers. goods are the first on the list. Rackets, balls, bats, sticks etc top the list.

Sports

Sports

Contd Contd
back packs, bands and other accessories are next on the chart.
Jersey, Music

and videos also sell like hot cakes during the tournament season.

Market Potential
Sports

retail is a niche retail segment in India and at present, the sports retail market is small. size of the domestic market is small because Indian society is education-oriented and sports are treated as a distraction from education. large number of sports are now being played in India and this has increased retail opportunities.

The

A

Contd Contd
With

national and international events of large stature like the Commonwealth Games and IPL being held in such close proximity, the sports retail segment will grow even faster. passion for sports and willingness to pay for it is also giving a push to the growing opportunity.

The

Marketing Mix
Product AAPT company provides with all kinds of sports stuff like apparels, footwear, accessories, etc Price The price of the products will start from as low as Rs.25 up to as high as Rs.15000.

Place The first store will be open at Inorbit Mall located in Mumbai and then carry on expanding from there. Promotion Newspaper Ads Event Sponsorship Internet Grand Opening

Target Market
The

target market of AAPT stores is the urban youth with the brand proposition competition to lifestyle.

The principle consumption centres namely the metros that are a potential target market.
 AAPT

targets active lifestyle participants.

Contd Contd
The

demographics of this initial segment are typically aged 16 30 males and females that have grown up in or near urban areas. segment frequently shops at specialty stores located in mall areas, and can easily be reached through the internet, as well as through various events and magazines.

This

Market Segmentation
The targeted customer market will be segmented in multiple layers as follows:
1.

Sports Participation - These customers have needs based on the specific sport(s) in which they participate. Customer Type - These customers have needs based upon the type of role they play in regards to the sports participants.

2.

Funds Required and Use

The

company has raised Rs.10,00,000 through founder investments, and is currently seeking an additional Rs.5,00,000 from a financial institution. funds will be used to cover inventory, staffing, rent, production costs and general operating expenses.

These

costs have primarily been attributed to product development and inventory (Rs.5,00,000) and marketing costs (Rs.1,00,000). costs include, staffing, rent, office equipment, furnishings and supplies. There will also be legal and web development costs.
Additional

Start-up

Financial Plan
First

year sales of Rs.10,00,000 with an annual growth rate of 25% will ensure that the company stays profitable. a 60% product margin, AAPT will be able to accumulate enough cash to become attractive as a takeover target by a larger apparel company. investments, as well as funds from other financial institutions, will help the company maintain cash reserves, while helping the company grow at a rapid rate.

With

Entrepreneurs

Competition
 Competition

in the sports retailing industry is fierce. The direct competitors are large corporations, such as Adidas, Nike, Puma, Reebok and Lotto.

 All

of these competitors have grown very large and are no longer solely targeting the active lifestyle market. will carve a niche by specifically targeting the active lifestyle market.

 AAPT