BUSINESS

METHO
RESEARCH
D -101
PREPARED BY:
CHARMAINE MAPAYE
JAY ZAMORA
JOHN KIVEN ALERGE
CONSUMER BEHAVIOR
• In the study of the field of consumer behavior
draws its findings from a social Factors.

• Determine forces influencing consumers in

making their final choice of brand and product,
in a definite time, place and price.
 Title 1
Analysis of Factors that influence
consumer behavior in choosing a
Laptop Brand
 Objective:
The purpose of this study is to know and determine
the factors that influence consumer behavior in
choosing a Laptop Brand.
 Statement of the problem:
This study further analyses to answer the following question.

1. What are the factors that Influence consumer behavior in terms:

1.1 Quality of Laptop
1.2 Price Factor
1.3 Product Advertisement

2. What are the most important factors that consumer consider while
choosing a Laptop Brand?
 Title 2:
Effectiveness of obtaining
consume data to gain an
understanding of the psychology
of their customers.
 Objective :
Consumer psychology aims to pinpoint exactly
why people make the decisions they do. As a field
of a study, it is driven by the realisation that if
businesses can understand why people make
decisions, they can use this knowledge to hone their
products and marketing strategies, in effect
increasing their attractiveness.
 Statement of the problem:

1. What is the Importance of taking Data on consumers.

1.1 Data Provides a Deeper Understanding of Your Market.

1.2 Data Collection Improves Your Consumer Database

1.3 Consumer Data Improves Your Marketing Strategies

1.4 It Allows For Greater Personalization

 Title 3
Analysis and determination of
consumer buying behavior for
Silka papaya lotion.
Objective :
To know the consumer's attitudes
about silka papaya lotion, and their
preferences, likes and dislikes leading
to further modernization of the
marketer's selling strategies.
 Statement of the problem:
1. Such information are then meticulously
analysed with a view to understanding the
consumers’ behaviour and attitudes. The
drawbacks of this system are:

1.1 Inconsistency in replies.

2.2 Low rate of response.
1.3 Vague answers.
 Title 4
Factors that Affect in Decision Making
of Male and Female to Purchase a
Skincare Product.
Objective:
The main purpose of this study is to know the
Factors that affect in Decision making of male
and female consumers. To determine the
differences of choosing a skincare product
according to the needs of their skin.
 Statement of the problem:
Specifically, the research aim to answer the following question.

1. What are the factors that affect in decision making of male and
female consumers in term:
1.1 Skin Type
1.2 Price Factor
1.3 Recommendation of others
1.4 Product advertisement

2. Does Gender Identity affect the male and female consumers?

 Title 5
Factors influencing the buying
behavior of face care products.
Objective:
1. To identify the general profile of the users to face
care products.
2. To identify the factors influencing the purchase of
face care products.
3. To identify the influence of advertisement on buying
behavior.
 Statement of the Problem

1. There are many disparities between men’s

and women’s market for face care products.

1.1 Moisturization
1.2 Exfoliant