HR in Retail

Retail Industry

• Increasing Urbanization
• In todays era its difficult to gain an edge through unique
product offering.
• High attrition rate
• Encourage innovative HR Practices
• Impressive industry Growth
• Creation of 10million job in 10 years
D-Mart(Avenue Super
markets Ltd.)
Daily Savings, Daily markets

Emerging Super market chain

Wide range of Product

Quality goods at competitive price

Targeting density populated area

Steady Footprints expansion

Organizational Structure
Strategic Structure of D-
Mart
-DMart stores are in high-traffic areas and divided into three groups:
Hypermarkets, Express Group, and SuperCenters.

-It targets the middle class

-D-mart remains well-promoted and debt-free while its projects generate

revenue.

-Hire responsible tenth grade dropouts.

-After being briefed once on the company's values and procedures, D-Mart
workers are left to complete their tasks independently.
HRP PROCESS
Steps to Human Resource Planning
• Analyzing labor Supply
• Forecasting labor Demand
• Balancing labor Demand with Supply
• Developing and Implementing a Plan
HRP PROCESS OF D MART

1.Smarter recruitment and people management

2. Forecasting employee turnover
3. Predicting sick leaves or day off
4. Workforce planning
Recruitment Process at
D MART
APPLICATION TECHNICAL
SHORTLISTING
PROCESS INTERVIEW

FINAL CALL/
HR
OFFER
INTERVIEW
LETTER
HR Challenges in Retail Sector
•Recruitment and Retention
•Employability and continuing Education
•Managing Diversity
•Legal & Regulatory issue in HRM
•Use of technology
Thank You