ANALYSIS OF

STRATEGIC PLANNING
Presented By : Purushotam Sati Pujil Khanna Vinod Kumar Rabi Kr. Pradhan

WHAT IS STRATEGY ?

STRATEGY IS A SET OF KEY DECISIONS MADE TO MEET OBJECTIVES.

Continual Attention

Creativity

Management Commitment

Effective Strategic Planning

ELEMENTS IN STRATEGY FORMULATION

F O R M U L A T I O N

MISSION A C H I V E M E N T S

OBJECTIVE

GOALS

TARGETS

ROLE OF STRATEGIST

Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy.

STR STRATEGIC PLANNING

Corporate Strategy

Business Strategy

Functional Strategy

A STRATEGIC BUSINESS UNIT IS.

A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.

CHARACTERISTIC OF SBU

 It has its own set of competitors.  It has a manager responsible for strategic planning
and profit performance, who controls most of the factors affecting profit.  It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company.

ADVANTAGES OF SBUS


Intra Competition. Image.

Corporate

Better

Management. Efficiency.

Higher

Better

Customer Services.

STRUCTURE OF SBU

CEO

SBU I

SBU II

SBU III

FINANCE

MARKETING

PRODUCTION

DABUR INDIA LIMITED

1884 1896 1940 1994 2000 2005 2007

2008

: START OF DABUR : FIRST PRODUCTION UNIT : : : : LAUNCH OF DABUR AMLA HAIR OIL RAISES FIRST PUBLIC ISSUE CROSSES RS 1000 CRORE TURNOVER ACCQUSITION OF BALSARA GROUP

: BECAME THE THIRD MOST RESPECTED FMCG COMPANIES IN INDIA (business world November 2007)
: START NEW U RETAIL CHAIN UNDER H&V STORE LIMITED.

VISION

DEDICATED TO THE HEALTH AND WELL BEING OF EVERY HOUSEHOULD

DABUR SBUS STRUCTURE

DABUR

Consumer Care Division (CCD)

International Business Division (IBD)

Consumer Health Care Division (CHD)

Retail

% SHARE OF DABURS REVANUE%

2% CCD CHD IBD RETAIL

6%

16%

76%

CORPORATE MISSION

TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULD EMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.

CCD STRUCTURE
CCD (Consumer Care Division)

Personal Care

Health Care

Home Care

Foods Care

% SHARE IN CCD SALES

E

5% 15% 35%

45% Personal Care Health & Hygiene Foods Home Care

WORLD-WIDE PRESENCE OF DABUR

MANUFACTURING UNITS OF DABUR IN INDIA

STRATEGY USED BY DABUR

 FOUR FOLD STRATEGY  EXPANSION  ACQUISITION  INNOVATION  REGIONAL BRANDING PROMOTIONAL STRTEGY  DISTRIBUTION STRATEGY

Dabur is trying to capture market by launching product with a regional twist. : 1) In Tamil Nadu- Sivappu pal podi- lal dant manjan. 2)Dabur red Toothpaste in East India

T.V COMMERCIAL RADIO NEWSPAPER  POP DISPLAY  WALL PANTING VIDEO VANS  SALES PROPOTION  CONTEST IN MELAS OR HAATS

PROMOTION STRATEGY
DABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS-

DABUR AMLA SUNDER DABUR AMLA SUSHEEL DABUR YOGYA PRATIYOGITA  HAJMOLA BAHANA CHAMPIONSHIP MELODIOUS VOICE OF PUNJAB DABUR GULABARI MISS FRESH FACE
OF UP 2008

PRICE STRATEGY
Product Name Dabur Amla Hair Oil Packaging (gm.) 3.5 8 50 100 200 300 500 3.5 50 100 200 Price (Rs) 1 2 11 20 38

Nihar Amla

1 13 24 42

THE BCG GROWTH - SHARE MATRIX

It is based on the combination of market growth and

market share relative to the next best competitor It is based on the observation that a companys business unit can be classified into four categories:  Stars  Question marks  Cash cows  Dogs

QUESTION MARKS (?)

Most businesses start of as question marks. They will absorb great amounts of cash if the market share remains
unchanged, (low).

Investments should be high for question marks. WHY QUESTION MARKS ? Analysis with DABUR INDIARETAIL ANALYSIS WITH CCDDazzl Chyawan Prakash

STARS
 stars are leaders in Business. High growth, High market share. Effort should be made to hold the market share otherwise the star will become
a CASH COW.

Analysis with DABUR INDIAIBD(29.4%) GROWTH RATE ANALYSIS WITH CCDDABUR GLUCOSE-32% (GROWTH DABUR HONEY-26%(GROWTH MESWAK-39%(GROWTH
RATE) RATE) RATE)

They are foundation of the company and often the

stars of yesterday. possible.

CASH COW

They extract the profits by investing as little cash as

 They are located in an industry that is mature, not

growing or declining.

Analysis With DABUR INDIACCD-14%(GROWTH RATE) ANALYSIS WITH CCDCHYAWAN PRASH HAJMOLA REAL

DOGS Dogs are the cash traps.

Dogs do not have potential to bring in

much return.

Number of dogs in the company should be

minimized.

Business is situated at a declining stage. ANALYSIS WITH DABURS CCDCHD-0.6% GROWTH RATE

GROWTH STRATEGY

FOCUS ON NATIONAL BRANDING

WORK ON NEW PRODUCTS

SHOULD GIVE E-PURCHASING FACILITY

CONCLUSION
DABUR HAS STRONG DISTRIBUTION
NETWORK. INDIA

 FOURTH LARGEST FMCG COMPANY OF  ONE OF THE MOST TRUSTED BRAND  HAVING VERY AGGRESSIVE STRATEGY
TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET

QUESTION TIME