Strategic Crisis Management

Develop appropriate plans to deal with crises

(Dealing with the Crisis)

Dr. Adel Rayan

Dean, FIBH
 Strategic crisis management
elements
• Reducing the exposure to risks and crises (prevention)
• Research and development to anticipate and manage
the crisis (anticipation)
• Develop appropriate plans to deal with crises (Dealing
with the Crisis)
• Creating strong relationships with the surrounding
community
• Creating a crisis management team
Topics
Crisis Management Planning
Crisis Management Program
Crisis Management Planning

Objectives of crisis management

planning
Common Weakness in Crisis
Management Planning
Steps of crisis management planning
Proposed plan for managing crisis in a
university campus
Objectives of crisis
management planning
Reducing risk will help in dealing with
crises but it doesn’t prevent their
occurrence.
Organizations need a clear and specific
plans to prevent or at least to expect
and dealing with crises.
Objectives of crisis
management planning
Effective coordination of the organizations’
activities related to crisis management
Early warning of crises and providing
instructions to crisis management team
Creating the supportive climate to assess the
situations facing the organization
Avoiding rush decisions in managing crisis.
Common Weakness in Crisis
Management Planning
No systematic collection of planning
information. ( such aspects as hazard
analysis, organizational information,
regulatory guidance, company policy
procedures and location specific data).
No systematic dissemination of planning
information.(for those who involved in the
implementation of the crisis management
plan)
Common Weakness in Crisis
Management Planning
Failure to identify and establish an incident
command structure. ( many planners try to fit
their organization into a standard incident
command system not designed around their
particular needs).
No, or minimal, coordination with effected
entities. Poor communications with the
community, neighboring industries, identified
support entities (fire, police, hospitals, etc.)
Common Weakness in Crisis
Management Planning
Poorly defined organizational responsibilities
No update to the information used in planning
Not providing supplemental materials that can be
used as a quick reference or guide during the
crisis
no training for team members on the plan and
on their roles
No dissemination of the plan to the proper
authorities.
Steps of crisis management planning
Select the planning team of crisis management
Analyze capabilities and risks
Set the plan
Write and document the plan
Train your team and employees on how to apply
the plan
Test the crisis management plan
Revise the plan
Steps of crisis management planning

Selecting the planning team:

- The team: a group of senior managers headed by
a team leader.
- Team tasks include:
• Setting plans and programs of crisis management
• Prepare and keep records of events and previous
crises (crisis memory)
• Receive the follow-up reports for anticipating future
crises.
Steps of crisis management planning

Analyzing capabilities and risks:

- The organization’s resources and capabilities
(internally and externally)
- The governing laws and regulations and the
organization’s compliance
- External organizations that deal with our
organization (civil defense, fire distinguisher
department)
Steps of crisis management planning
Setting crisis management plan
- Setting the emergency plan for rapid response in
crisis
- Specifying threats and expected risks (we talked
earlier about risk assessment)
- Setting crisis training programs (communication,
recovery etc.)
- Identifying persons and organizations to whom
you need and their roles (names, telephones etc.)
Steps of crisis management planning

Writing and documenting the plan:

- Crisis management plan should be written in detail
- The plan should explain what to do in c ase of facing
a crisis
- Organizations should consider the following while
writing the plan:
• Clear and simple language
• Dividing the plan into clear sections as that in the
telephone directory
• Using charts and figures as possible
Steps
Training on how to use the plan:
- Training the leader and members of
crisis management team.
- Training employees and managers
- Training the crisis communication team
Will get to team training in another
lecture.
Steps
Testing the plan:
 Testing the crisis management plan saved thousands of
people in the International Trade Tower in 2001 because of
periodic tests from time to time
 Initial recognition of the plan: explain the plan to managers –
what if scenario
 Round table training managers and expert
 Simulation
 Test of full deployment of resources : a hypothetical crisis and
how to deploy resources to face it.
Steps
Revising the crisis management plan :
- After testing : the crisis plan problems will
appear.
- Crisis team members and managers
feedback is very important to revise the
plan
- Crisis management plan should be
checked for improvements.
Workshop: crisis management plan
of the university

You and your colleagues think about

drafting a crisis management plan for
your university (E-JUST, Assiut,
Alexandria etc.)
The next slide provides some tips to
facilitate your job.
Workshop: crisis management plan
of the university

Steps of the plan:

- Specify the university mission and objectives
- Crisis definition and types
- Targeted populations (students, etc.)
- Forming crisis management team
- Establish a center or a room for the crisis management unit
- Allocate the required resources
- Establish a media center for crisis communication
- Set a mechanism for evaluating efforts of crisis management
in the university.
 Homework
Write a report on your organization to
assess the planning of crisis
management . You may use the points
we talked about in the workshop
concerning the university crisis
management plan .
Thank you