This has been created using Sequoia Capital’s pitch deck template.

It has been
adapted to fit a European context. To encourage founder’s whose ambition is all too
often stifled and restricted by the investor ecosystem, resulting in short term focus.

There are investors in Europe who want to invest in the real ambition - that future
vision is our startpoint and we only invest in teams that describe it.

For more: https://accelerated.ventures/founders/

 The flow - this is not a contents slide, don’t leave in the final deck

Purpose
Problem
Vision
Timing
Go to market
Vision in numbers
Landscape
Superpower
Roadmap
Unit economics
Team
Financials
The deal

For more: https://accelerated.ventures/founders/

 Based on your vision of the future 10-20 years from now,
describe what you’re building in one sentence.

For more: https://accelerated.ventures/founders/

 Describe the pain of the customer
(or the customer’s customer).

Outline how the customer addresses the issue today.

 

For more: https://accelerated.ventures/founders/

 Demonstrate your company’s value proposition to make the customer’s
life better.

Show where your product/tech/infrastructure sits in the ecosystem or

the technology stack.

What will this look like in the future you envisage?

(10, 15 or 20 years from now)

For more: https://accelerated.ventures/founders/

 Demonstrate to us that you know how the landscape you’re in has
developed.

Describe key trends or enablers which make it possible to build your

vision.

For more: https://accelerated.ventures/founders/

 Describe your go to market strategy, now and most importantly, in the
future when your business is very big.

Set out your business model (e.g. b2c, b2b, b2b2c,

subscription, licensing or multi-sided marketplace).

For more: https://accelerated.ventures/founders/

 What is your unit of value?

Outline how many units you expect to sell at point of maturity (let’s say 10-20 years
out).

Indicate what this represents as a percentage of your total addressable market (TAM).

Indicate when your first revenue year will be.

Explain how you reached these numbers and share data sources.

Use this tool to make it simpler.

For more: https://accelerated.ventures/founders/

 Paint a picture of your world.

Who are you disrupting - do you expect them to help or hinder your
future?

Who are the interesting startups in your space?

What can you do that will enable you to win - what is your superpower?

For more: https://accelerated.ventures/founders/

 Unpack your superpower.

What form does your product/platform/tech take?

What is novel here in your tech (upon which defensibility could be

built) or business model?

Describe the functionality, features, tech stack.

For more: https://accelerated.ventures/founders/

 Show how your company will develop over the next 10 years:
- 1-3 years (relatively specific)
- 4-6 years (pretty high level)
- 7-10 years(high level)

For more: https://accelerated.ventures/founders/

 How much do/will you sell one unit of value for?

What is the cost of sale per unit?

(COGs or COS and CAC including sales and marketing costs, not your
operating costs)

How fast will your unit sales grow each year over a ten year period?

Describe your customer pipeline (if you have one).

For more: https://accelerated.ventures/founders/

 Describe how your team came together and why you're doing this.

If you have a Board of Directors/Board of Advisors - who are they?

For more: https://accelerated.ventures/founders/

 What percentage of the company do: founders/management; rest of the
team; and outside investors own. What is the size of your ESOP?
(simple pie charts are enough)

With appropriate detail based on the stage of your company, share: P&L,
burn-rate and projected future fundraising

For more: https://accelerated.ventures/founders/

 The deal: you’re raising X for Y runway

For more: https://accelerated.ventures/founders/