NAME – ANIKET CHAVAN

HQ – AURANGABAD
TOPIC – WHY TO TRACK SECONDARY SALES
 WHAT IS SECONDARY SALES
- A secondary sale is the sale by an existing stockholder
of shares in a private company to a third party that
does not occur in connection with an acquisition of
the company.
- In simple language when wholesalers sales their product
to retailers it is called as secondary sales.
- Secondary sales is a market for purchase and sale of
existing product.
- Both buying and selling of product can take place.
 
SECONDARY SALES TRACKING HELPS US
TO UNDERSTAND FOLLOWING POINTS :-
PRODUCT WISE – Secondary sales helps to
understand which product has more demand in
market & how much we are selling it as compare to
market potential.
PARTY WISE – Party wise tracking helps to
understand which retailers contributing more to
sales & how repeat orders we are getting.
PRODUCT INVENTORY – This helps to understand
how much amount of product is available at stockiest
level.
DR WISE SALES – In this we will find out that how
much amount of sales we are getting by doctors as
compare to his potential.
POOL TERITORRY –In this we can understand
which representative is selling how much quantity of
product.
ROI – secondary sale help us to identify return on
investment.