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  • NFTs

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    Pragathi Sundar
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    NFTs signify unique ownership of digital content and facilitate the transfer of that ownership. They can be used as digital collectibles to tie an NFT collection to a brand. Brands should experiment with NFTs authentically and with a focus on future applications. A potential use case is a carbon marketplace that uses blockchain for traceability, reporting tools to track carbon credit transactions, and transparency through a public blockchain to help prevent certificate duplication.

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    NFTs signify unique ownership of digital content and facilitate the transfer of that ownership. They can be used as digital collectibles to tie an NFT collection to a brand. Brands should experiment with NFTs authentically and with a focus on future applications. A potential use case is a carbon marketplace that uses blockchain for traceability, reporting tools to track carbon credit transactions, and transparency through a public blockchain to help prevent certificate duplication.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views8 pages

    NFTs

    Uploaded by

    Pragathi Sundar
    NFTs signify unique ownership of digital content and facilitate the transfer of that ownership. They can be used as digital collectibles to tie an NFT collection to a brand. Brands should experiment with NFTs authentically and with a focus on future applications. A potential use case is a carbon marketplace that uses blockchain for traceability, reporting tools to track carbon credit transactions, and transparency through a public blockchain to help prevent certificate duplication.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Non-fungible Tokens –

    Concept and used cases


    Novel asset class

    Something unique and


    not replaceable
    NFTS
    Signifies ownership of
    digital content

    Facilitates transfer of
    ownership
    • Start with digital collectibles

    HOW SHOULD • Tie your NFT collection to your brand and core
    product
    BRANDS USE
    NFTS? • Experiment, but with authenticity and an eye on
    future

    Source: How your brand should use NFTs – HBR Case


    Used cases – Carbon
    marketplace
    CARBON
    NEUTRALITY
    CARBON CREDIT VS
    CARBON OFFSET
    USE CASE – CARBON MARKETPLACE

    Certificate
    Traceability Reporting Transparency
    duplication
    • Using Blockchain to • Build reporting tools • Public Blockchain • Using AI to alert
    record the to pick data from help mitigate this duplication
    transactions Blockchain issue

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